Disadvantages Of Transnational Cinema

developing from globalization, neo-liberalism, the concept of free trade and the fall of socialism (Baskett, 2008). That is, transnational cinema is quite distinct order of cinematic cultures and industry, unlike the conventional national cinema. Nevertheless, the idea should not be taken to imply that all films produced under the concept of transnational cinema are characterized by and proponents of neo-liberalism, globalization and capitalism (Laikwan, 2002).

Cinema producers, directors and scholars were swift enough to take advantage of the increasing attacks on the concept of nation state to popularize the idea of national and transnational cinema (Baskett, 2008). The essence of adopting the transnational approach in the film industry

Consequently, filmmakers from other regions have been more inclined to create or produce films for the Western festival circuit instead of their region or according to their artistic integrity (Chan, 2011). Thus, Hollywood has been largely criticized for its festival circuit’s negative influence on the trans/national cinema’s production, reviews and criticism (Falicov, 2010).

A critical examination of normal films as well as masterworks of Chinese film and visual culture in their cultural, social and economic contexts indicates that these films derive from both Chinese and Western traditions. In this examination, it is required to assess the Chinese film from the perspectives of national identity, trauma and history and the role of globalization in causing emergent transnational Chinese cinema. The discourse or examination should treat cinema as narrative, a visual art and a measure of cultural history (Geiselmann, 2006).

One of the indicators supporting this assertion is the fact that despite the reported economic downturn in China in recent times, it film market has continued to grow to a level that was not foreseen. In fact, the earlier estimations that China would not surpass the US as the leading film market in the world has been rendered futile if the current trends are anything to go by. Currently, it was reported that movie sales in China surpassed the 2014 sales by 35%, hitting the $6.78 billion mark in 2015 (Brzeski, 2015). On the other hand, in the same period, movie ticket sales in Canada and the US in the same period were $10.4 (Brzeski,