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The Consequences Of Globalization In The Gods Must Be Crazy?

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According to Adelson et al Globalisation is a free movement of goods, people across country borders. Globalisation can have both positive and negative benefits to the society as it is seen in the movie Gods must be crazy. Since each person has dissimilar experiences, their common sense is different. The Gods Must Be Crazy shows the concepts of norms through a Coke bottle, clothing, and during the hunting of the goat. Coke is a common drink throughout the world. If you were to show anyone a Coke logo they would understand what it stood for. The meaning would be a soft drink that is used to quench many people their thirst. In some areas of Africa the meaning would not be the same. Some areas of Africa are remote and underdeveloped to such an extent that they live far from civilised world only people known as the Bushmen reside there. …show more content…

The existence of soft drink like coke is a misery to them. One day a coke bottle is fell off from an aeroplane and it lands in the Kalahari desert area where a group of San people live in camps. One the San people finds the Coke bottle and takes it back to his camp. Usually San people (Bushmen) live in small camps. The San people live among each other in peace and harmony with the natural environment that they depend on to make a living. They knew nothing about modern styles of living in their culture. Water is a scarce commodity. So when the Coke bottle is found they have no idea as to what it could be used for. Since the Coke bottle is fell from the sky they thought it is a gift from the

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