Swot Analysis Of Pepsodent
Joint (syncretism) or mutual consent is also shown in one of the ad of pepsodent where shahrukh khan with his son was consuming pepsodent. Spousal buying Decisions and their Roles As a spouse are the purchasing agents for the family and they are wage earner. The play dual role and they is segment for a marketer to be targeted. A spouse basically concerns for their family especially for the children. Pepsodent targets mothers and kids and they invest in building habits of brushing in kids. Pepsodent targeted kids and mothers by providing oral care solution for them and a mother can enhance the brushing habits by providing Pepsodent which makes brushing a fun experience and fast one. Marketing to Women As women are concerned play a dual role or single role she has to play role of mother they all are concerned for the well-being of their children as from research indicated the four types of women (sequel ,tug of war moms, strong shoulders and mothers of invention) all of them have a similar responsibility and concern for their children. Pepsodent positioned itself, targeted mothers and invested to build habit of brushing for …show more content…
The consumers of Pepsodent fall in the category of lower Section B and section C, which means it is highly affordable to the consumers. Our brand pepsodent is the brand which creates care among family. The price of pepsodent is closer to the competitor’s product price which means they have obtained the strategy of “price-quality inferential believes” to attract individuals towards it. Our brand pepsodent is the brand which creates care among
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