Consumer Behavior: The Consumer Buying Process
Introduction:
Consumer behavior is all about satisfying the needs and wants of customers, groups or organizations by selecting, buying, and disposing ideas, goods and services. It refer to the underlined motives of the consumer in the market place.
Market expects by gaining the information regarding what customer wants are for the particular goods and services, they can estimate- which product are mostly required in the market.
Consumer act’s like an actor in the marketplace. A consumer plays various roles in decision process from the information provider, the user to the payer and the disposer. Consumption situation also effect the role of consumer, for ex. In a child purchase process a mother is a role player of influencer, whereas mother is a disposer of the product consumed by her family.
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Actual purchasing is only one stage of the process. All 6 stages are not always include in the consumer behavior, determined by the degree of complexity...given next.
The 6 stages
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