Question : 1
On the basis of the case provided , discuss ES’s core business and SWOT , and explain in what stage of the product life cycle is the company currently located stating its positioning.
ELIE SAAB started his project as a designer at the age of 18, his core business that time was luxurious evening gowns and wedding dresses. In 1980s, he started to be famous for his innovative high fashion designs, after that in 1997 he participated in Alta Moda Fashion Week in Rome and this was his first brand expansion.
In 2002, ES opened a salon and a showroom in Paris as a new project which targeted high–end consumers and introduced his core business Haute couture including wedding dresses. When ES’s brand started growing in 2005, he launched his expanded actual business ready–to-wear (RTW) product line including RTW wedding dresses, which does not need same price or customized services as in couture. As the brand developed in 2009 ES started augmented business by offering personalized service to the customers’ needs started from taking measurements, colors, accessories to wear,..etc he even offers guarantee for years to repair any tears to the dress or exchange. Also. he started to create accessories, fragrances, cosmetics, shoes,
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It is considered as one of the few established brands in Haute couture for celebrities and royalty. For instance, the Actress Halle Berry who wore his dress to the Academy Awards when she became the first African-American woman to win the award for the best actress. Moreover, ES as the owner of globalized organization understood what marketing needs, so he offered branded products as his loyal customers expected in order to strengthen their identity and their image both on the group and the individual level and to attain them and to survive in the market place (Thakur, & Kaur, 2015). In addition, direct ownership of two flagship stores in Paris and
She met a man, Charles Joseph Walker and married him in 1906; soon after she married him, she started marketing her hair products and herself. She did this with the help of her husband Charles. They traveled so she can promote her products in 1907 to the south and southeast. Her husband has inspired her to name the products, “Madam C.J. Walker” so people can recognize the product a little better. She started her own company, “Beauty Empire” that sold her products nationally to the African American community.
She was also in love with the style of clothing and successfully launched two boutiques in Corpus and San Antonio. The two boutiques sold clothing that stars wear in
In 1998 Sean Combs launched his collection of clothing, sneakers, and fragrance called Sean John. Combs clothing line in 2008 acquired 20 million dollars. His fragrance was a joint venture with EST Lauder. In 2006 finally his collection of fragrances was released. Of course his cologne Sean John was the number one selling fragrance in the U.S.
During the depression and world war two Chanel was preeoccupied as she was fighting a lawsuit to take ownership of parfume Chanel (Chanel 's perfume line). The case was settled and she decided with her opponent that they would share the profits. Once the depression was over chanel made an infamous return to the fashion industry recreating her brand all over again. It quickly regained its previous height. Along with Chanel’s comeback came a lot of criticism due to her age as she was almost 70 at the time, but nothing stopped chanel from re-installing the classy strong reputation of her
The purpose of this assignment is to give a close attention to the financial perspective of the Mdelic Wasatch Outerwear as we examine past and current financial data and evaluate company's performance and financial position. In order to evaluate a company, we need to go beyond the numbers mentioned in financial statements. Investors, managers, creditors and others need to analyze various aspects of financial statements so they can invest, manage and do business more effectively with the particular company. Analyzing the company’s financial statement helps in evaluating performance of the company that further helps in making smart decisions. Also, to accurately analyze the performance of the company, we need to compare its performance
1 Introduction LVMH differentiates itself from the competitors for many a reasons. The prominent of them include leadership, well recognized brand, and a prioritizing on tradition of innovation. These are goals that have been designed by CEO and Chairman Bernard Arnault. The brands show resilience to the economic recession, as sales and profit have not been affected much.
Cisco Systems Inc., Implementing ERP Cisco, incorporated in 1984 by 2 Stanford scientists, was fast growing technology company in the nineties; but its internal IT could not adapt very well to its rapid growth. The UNIX based software system that supported its various functions was more suited for a smaller company. This and other events made the adoption of ERP inevitable for Cisco. What factors had made the difference between success and failure of Cisco ERP project?
Abstract The purpose of this assignment is to critically analyze the context of Apple’s new product, ‘The Apple Watch’ and prepare a Marketing Feasibility Study in order to assess the viability of introducing in the new product range into the UAE market place. Data Introduction Apple Inc. is an American multi-billion dollar corporation that internationally produces computer software, cellular devices and consumer electronic products. Items such as the iPod, the iPhone, the Macintosh desktop computers and the iPad are easily recognizable by society.
This ‘égérie’ would add more glamour and sensuality to the brand. In addition, it would be great for the brand if they change their promotion by focusing more on the women collection and by inviting potential women clients to the introduction of their collections. For the purpose of expanding their brand product Belstaff should
The Marketing Strategy Behind the Success of Chanel’s N˚5 Fragrance INTRODUCTION Gabriell (Coco) Chanel founded her company in 1913 in Paris, France. The main profile of the company at the beginnings was fashion design by Chanel herself from 1910 to 1971. She was a real innovator on the market.
This was the medium constant development of high quality apparel, with attributes of customers’ feedback, to refine the clothing standard. 4.1.2 Product
The PRADA Group developed its prestige through an operational management system based on high quality, creativity, innovation and modernity which, as Miuccia Prada and Patrizio Bertelli said: “pushed Prada beyond the physical limitations of boutiques and showrooms, provoked an interaction with different and seemingly distant worlds, and introduced a new way to create a natural, almost fashionless fashion”. The main goal of this report is to evaluate the different operation areas that include, the product/service design and production function, the marketing function, job design and work organization and social responsibility of the firm. Finally in the conclusion of this report, opinions and suggestions will be provided on how to increase the current efficiency of overall operations management of the PRADA Group. Product/Service Design and Production 1.
They focus on attracting younger customers while retaining Burberry’s core customer base by filling up the gap in the market, between that of classic fashion and cutting edge fashion. Their products are classified into two main types that include fashion or continuity. Fashion products are made to be responsive to latest fashion trends and usually only had a seasonal life cycle. These products are introduced on a collection-by-collection basis. As for Burberry’s continuity products such as the classic trench coat, their life cycles are anticipated to last for several
The company’s logo and monogram being seen on their products is something which is easily recognized by every customer. It is not only well known but has a rich history. Louis Vuitton is known globally and has a strong image in Singapore, China, Hong Kong and Japan which are leading financial hubs and individuals with high net worth. Largest luxury brand with exclusivity Traditional craftsmanship is not compromised by Louis Vuitton as these products are made to fine details and of exquisite material, discount and promotion does not happen and defective products are disposed immediately as written in their policy. Louis Vuitton products are highly priced due to superior quality, degree of scarcity and exclusivity.
Sembcorp Industries (SCI) is a Singapore-based industrial conglomerate with business interests in: 1) utilities (primarily on electricity generation and wastewater treatment); 2) offshore/marine through its 61%-owned subsidiary Sembcorp Marine; and 3) urban development (developing industrial parks). SCI is 49.55%-owned by Temasek (AAA/Aaa), a government-owned holding company that has equity stakes in several strategic companies in the country. Investment Rationale : We rate SCI as BBB with one notch uplift from the potential support from Temasek. The rating is underpinned by its strong track record in utilities and marine business.