The Culture And Definition Of Media And Culture

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PART 3 20. Media And Culture a. Definition Of Culture. The term "culture" has several different meanings. It may refer to the appreciation and understanding of literature, the arts, and music. For this study, the concept of the culture of a nation is important. The culture of a nation comprises many aspects. It is shaped and molded by the background of its people, their languages and beliefs. It includes the many ways that people express themselves in words, movement, music and images. It reveals itself in the ways people choose to spend their time, the music they listen to, the books they read and the films they watch, the sports they encourage, and the historical sites and natural environments they protect. These factors shape how a nation sees itself, and how it establishes its identity. The culture of a nation is said to be the expression of the character of that nation. b. Media to Promote the Culture Media can be the best tool to project ones culture. This is the best way to promote and inculcate our culture not only to our young generation but to other countries and people as well. It is the most Influential method to make an impact. As every body has an access to media in all its forms. Most of the countries are employing this technique to promote their culture very successfully. But unfortunately we are not utilizing our media to promote our culture our values and our

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