The Definition Of Consumerism

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Consumerism encourages the purchase of goods and services thus it serves as a mechanism by which social and status rankings can be distinguished. Producers sell their goods and gain profits while consumers acquire satisfaction from consumption. Consumerism enhances a shift in the behaviour and personal expectations of consumers. It constructs the rules in how consumers should behave when they purchase goods as a way of life. Thus, consumerism spurs consumption. Consumerism is held as an economic ideology that enhances global development with its increasing consumption that spurs economy with greater purchasing power. It has allowed people to enjoy more access to increasing levels of disposable income. As such, consumerism stirs consumers to achieve their goals through acquisition of goods. Globalisation of commodities encourages the search for cheaper and quicker methods of disposable of both domestic and industrial waste. Consumerism has enabled people to buy goods that they may not need for subsistence. Hence, hazardous wastes have to be disposed in both open seas and impoverished third world countries, promoting therefore a less eco-friendly environment. Economically, the purchasing power allows consumers to spend excessively, driven by the pursuit for a social status that may bring about a life of excess, even though, emptiness within. Consumerism is thus stimulated and encouraged by salesmen and their advertising. The energy that was required into growing, producing,
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