The attitude 's concept is the most indispensable and distinctive in the American social psychology as Gordon Allport described. Attitude means to be toward or against something, to have emotional feelings and pro or con actions towards a certain object, and it is somehow organized through experience. To dig deeper in the history; Aristotle was from the first writers on persuasion, after that people started to study persuasion more. A study was made by Rice and Willey on “’attitude change” to know more about it. The results were that more than one-quarter changed their attitudes after hearing the speech.
It allows one to understand hoe the society fits together and the consequences that might arise when the community is affected by social change. Secondly, sociology enables one to develop a sense of appreciation for the diversities that are found in a set of people. It also develops the knowledge of an individual on a range of issues including human behavior, the social organization as well as culture. 6. Introduce one classical sociological
Society has an established status quo that has a historical context behind its structure. The sociopolitical scene is united with the insistence on a hierarchy of social groups based on unfounded principles. This paper intends to deconstruct accepted false ideas of society through the analysis and historical correlation of sociopolitical issues derived from Stendhal 's novel, Le Rouge et Noir, a pioneering work in realism that chronicles the 1830 Bourbon Restoration. The myopia of the Bourbon Restoration society in exerting its status quo is analyzed based on political inclusivity, interpersonal relations, organizational social responsibility and national identity. These issues were found to mirror numerous sociopolitical aspects of modern history and contemporary society.
He argued on the parallelism between individualism and agglomeration in the society. He argued that integrating forces motivate individuals to conform and adopt values/norms similar to others, at the same time, disintegrative forces that encourage individualism threaten the social integration. Recently, Mas et al. 12 simulated a model of social influence based on Durkheim's theory of social integration, that besides anomie and monoculture shows a pluralistic phase characterized by opinion clustering, i.e. it combines the integrative tendencies of social influence
For instance, who uses power or where is power located are two of the main concerns of conflict theory. In fact, Coser, himself says power is not a bad thing but it is a factor that helps shape relations within a society. In his theory, Coser tries bringing out the meaning of conflict in a society; how a conflict starts in a society; how unequal distribution of power within a society leads to conflict and the consequences that it brings along. Coser drew most of his theories from Georg Simmel, rather than drawing his theories from Marx and Weber. Coser manages to be distinct from rest of his contemporaries because he was the first to consider the functional consequences of conflict.
Capital-in-general as used by Bourdieu does indeed involve power, but it is a distinctive kind of power. It involves a set of different kinds of claims that can be made on the actions of others. For instance, social capital consists of claims to reciprocity and solidarity from particular others. What is fundamental to social capital, however, is that explicit claims are normally excluded from the performances within which they are made, so that the power over the actions of others is radically distinct from exercises of power utilizing the discourse and apparatus of command (Bourdieu 1986:241). Hence, this study relies on CMA to understand the power of culture on the connection between social structure and health behaviour regarding the prevention of diseases (Singer 1995:81; Morsy 1996 as quoted by Singer 2004:26).
This explains the influence of social networks linking to Social capital-in a way that social capital refers to the resources to which individuals or groups have access through their social networks (Bourdieu 1986; Portes 1998). At the same time, proclaiming of social network as the prior basis of social capital (Coleman 1990) by notable author vitalizes to explore both formal and informal networks, while studying the structural social capital (Narayan and Pritchett 1999). Persuasively, the measure of social capital should consist of one of the measures as network connectivity (Moore 2010). Since social network characteristics are defined in terms of, frequency of interactions, proximity of stay of members in the network, and many other related variables, hence the same are included in examining social capital at individual level (Cheung and Chan 2010). Cogently the later studies, tried to capture it with diverse set of indicators, namely –frequency and quality of contacts with neighbours, social trust, informal sociability, participation in organisations (Lancee and Dronkers 2011; Tolsma et
From the beginning, we may ask what culture is. This is not an easy question to answer. The term ‘culture’ should not be defined too restrictively. Differences in persuasive strategy, whether within the same language or between languages, must be seen in both social and linguistic terms. Cultural variation will be detected, on the one hand, in the way, say, a working class supporter of the British Labor Party and a Conservative British government minister argue and, on the other hand, in the way speakers of different languages use persuasive strategy.
Other hand it is also the emphasises the dependence other forces in society like politics and money may considered hare as an example. From this second point of view, the forms of mass media are an outcome of historical change a reflection and consequence of political liberalisation and industrialisation and a response to demands for servicing from other social institutions. Mass Society Theory Mass society theory emphasises the inter-dependence of institutions that exercise power and thus the integration of the media into the sources of social power and authority. Content in the media is likely to serve the interest of political and economic power holders and although the media cannot be expected to offer a critical or alternative definition of the world, their tendency will be to assist in the accommodation of the dependent public to their
This debate has also relied on some or the other form of dichotomy, for instance problem solving theory/critical theory, discovered/socially constructed knowledge, objective/subjective and others. An important development here has been the emergence of Social Constructivism which is seen, with its positivist epistemology and post-positivist ontology, as an effort to de-dichotomise the tendency of the Third Debate. However, in its attempt to do so Social Constructivism at one point dichotomises its position vis a vis the rationalist (Price and Smit 1998), nevertheless James Fearon and Alexander Wendt (2002)