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Dell Case Study Summary

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About Dell Corporation DELL Was Founded by Michael Dell in 1st February 1984, while he was still a student at the University of Texas in Austin, from its very First Steps the direct sales Model was adopted at the beginning computers were sold over the phone and they were built according to the customer’s specifications. . After a short break of via the retail channel from 1990 to 1994. Dell returned to its direct Model and grew rapidly in the mid 1990s, thus becoming in 1999 the number one PC seller in the United States and number two worldwide. . Dell success was phenomenal: from a student’s personal Company selling no more than 100 computers in its first years of existence, it became a big company of more than 35.000 employees and over 25.000 million dollars’ sales in 2000, competing “giants” such as IBM and HP. No wonder that Dell was the most admire company of US and third most …show more content…

Therefore in all the three stages of DELL; 1.Strategic 2.Tactical 3.Operational 1.In the strategic stage decision will be through regarding the whole organization allowing for the Supply Chain. These decisions are serious since it reflects the overall company plan of the company. 2. Case of DELL the exceptional idea of via direct sales method has to become from the tactical stage. 3. Senior executive of DELL is giving the strategic direction when allowing for the product that the company should manufacture and offer to their customers. Supply Chain of Dell: They apply the theory of manufacturing overseas it is required to examine and forecast the competence in Supply Chain so measures can be in use to enlarge the facilities accordingly the central point stage management team has the duty of this things. This is more importance when it comes to the operational stage all the Supply Chain actions in DELL are done thoroughly by this group. Push Pull

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