The Deterpose Of Communication: The Purpose Of Communication
THE PURPOSE OF COMMUNICATION
It is the broadest sense; the purpose of communication in an enterprise is to effect changes to influence action towards the welfare of the enterprise.
Communication is essentially for the internal functioning of enterprises because it integrates the managerial functions.
Communication is needed to:
1. To establish and disseminate goals of an enterprise
2. To develop plans for their achievement
3. To organize human and other resources in the most effective and efficient way.
4. To select, develop and appraise members of the organization.
5. To lead, direct, motivate and create a climate in which people would want to contribute.
6. To control performance.
THE COMMUNICATION PROCESS
Effective communication involves the following processes:
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Down ward Communication: This is the transfer of information from the superior officers to subordinate officers. The top officials pass information or directive to the lower level official in the organization. Examples are from the chief Nursing Officer to the Senior Nursing Officer. The information could be warnings, orders, instructions, policies procedure, methods and directives.
2. Upward Communication: This is the transfer of information from the subordinate officers to the superior officer. It enables an organization to know the concern of the subordinates. Typical means for upward communication besides the chain of command are suggestion systems, appeal, complaint systems, counseling sessions, joint setting of objectives, grape vines, and the practice of open-door policy.
3. Crosswise Communication: Crosswise communication includes the horizontal flow of information with people on the same or similar organizational levels, and diagonal flow, persons at different levels who have no direct reporting relationships.
This kind of communication is used to speed information flow, to improve understanding and to coordinate efforts for the achievement of organizational
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