Environmental management here is refer to GSCM that is implemented in business’ operation. Support and commitment from top management played a key role in the implementation of succesful internal environmental management [12; 15]. The required resources in implementing the new technology and the new knowledge will be more easily available and circulated within the organization if the top person in charge for these resources supports the plans  3.1.3 Relationship between GSCM and Green Innovation The increasing importance of green innovation is becoming promising area in the green supply chain management which companies can eliminate direct and indirect environmental impact of an organization’s final product . Green innovation concept can support the implementation of GSCM by providing the new idea, approach or technology to manufacturers in developing new products. Green innovation is believed to provide continuous seeking ways to innovate each stage of supply chain in order to gain competitive advantage and decrease the environmental problems in industry .
It is set in their research, their product development and operations. Ecomagination is the GE commitment to create innovative solution for today 's environmental challenges. Ecomagination center in GE promote innovation and knowledgeable sharing to drive sustainable development. Ecomagination not only helps in customers saving their money but also reduce their environmental influence. As a business plan, Ecomagination is always a great success.
In addition to the geographical restructuring, 2009 also saw a revamp in Nike’s Corporate Responsibility department aimed at positioning the company for future growth through greater innovation and sustainable product development. The CR team, henceforth referred to as Sustainable Business & Innovation intended to continue Nike’s commitment to the environment, considered design and factory working conditions while integrating greater accountability and collaboration on topics like climate change. (Nike News, 2009, At Nike, CR = Sustainable Business + Innovation, https://news.nike.com/news/at-nike-cr-sustainable-business-innovation). Key to this organizational restructuring was the launch of “Rewire”, a transformational approach to sustainability in the supply chain through supplier incentives, lean manufacturing, improved efficiency and innovation and a highly integrated organizational structure. Now formally a part if the innovation team, sustainable business & innovation introduced greater integration of sustainability and corporate functions through an integrated matrix organizational structure, with the SB&I leadership working closely with product design,
CSR majorly contributes to their success, superiority and helps deepen their bond with their customers. An important asset to Nike’s involvement in CSR is that they are in several diverse fields including: energy & climate, labor, chemistry, water, waste, and community. Climate& Energy:Climate change has become a drastic issue in modern society, as a result Nike has tried to reduce its impact on the climate and its energy
In addition, e-Government can contribute to higher transparency and accountability able development and poverty reduction. By improving cities’ capacity to provide services, achieve policy goals, and increase efficiency and transparency, e-Government encourages greater trust, participation and engagement of citizens. Where institutions are aim to be more trustworthy, investment and economic growth occurs. Recognizing its potential value, many international organizations including the World Bank, UN, and International Telecommunication Union have made efforts to encourage developing countries to adopt e-Government and more recently in mobile government (World Bank, 2012). For example, the World Bank has stated goals of helping to end extreme poverty and enabling shared prosperity (World Bank, 2013).
These sales were steered by the investments in Green Innovation. Philips is investing in the advancement of green products and technologies. It is taking every measure to reduce the ecological footprint of their operations and supply chain. The commitment of Philips to the circular economy mindset is supporting them to complete the materials loop and its progressive movement towards the innovative business models. Focus of Philips Being the leader in the LED technology, Philips is creating lighting systems are energy efficient, sustainable, and reduce operational expense.
More than that, Eco World insists to compromise about their standards in building an environmental-friendly and ecologically-sound neighbourhoods. ("Annual Report 2013," 2014). Besides, Eco World aims to get the global recognition as an Innovative Eco Developer. Being a successful property company, Eco World also performs their corporate social responsibility and provides many benefits to the communities. ("Annual Report 2013," 2014).
Environmentally sound processes should be used while manufacturing these products such that they cause less pollution and generate less waste. It involves the use of waste and the by-products generated. We have various standards for quality control like the ISO standards. These standards should be extended to improve manufacturing in ways that it is more sustainable and environment friendly. Technology changes usually spring from firms but strategic developments can be fostered only though multi – organization cooperation and government support.
Sustainable business is in green or environmentally friendly activities to participate to ensure that all processes, products and manufacturing activities sufficient to solve the current environmental problems while maintaining profit organization. In other words, it is to meet the needs of today's world without compromising the needs of future generations to meet their capacity of enterprises. It is to assess how to design products that will adopt the current environmental situation and how a company's products have the advantage of renewable resources in the process (UN, 1987). BMW, the Munich-based maker of luxury cars, motorcycles, software products and financial services, is the world’s most sustainable company in 2016
As Go Green is a natural phenomenon of today’s lifestyle for the betterment of self as well as environment for that purpose advertisers are concerning more on green advertising. Green Advertising is a marketing of a product that is presumed to be environmentally preferable to others and include many activities of companies which needed to spread information about the producer like product modification, changes in the production process, sustainable packaging of the product which must show its effect for the purpose of environment protection. Green advertising must be “ecological” “environmental” and “sustainable” for the last longing development as consumers are now more concentrated on the products which are eco friendly and safe for environment. Jacquelyn Ottman , one of the founding experts of the green marketing movement, proposes that, if a business’s green marketing strategy is to be effective and sustainable, environmental concerns should be vertically integrated into all aspects of marketing, from new product development to communications strategies .Green advertising develops and involve in prompting those products and services that satisfy