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Red Bull's Diamond Model

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The diamond model is the model that helps to analysis the ability for competitive of any industry, there are six factors that each industry has to concern as follows; Factor conditions contain human factor, natural resources, knowledge, capital, infrastructure utilities, science and technology, finances, etc which is very important factor condition for firm’s competitive. Demand conditions are the consumer tastes, requirements of consumer products and services that create a competitive advantage and also force the firms to innovate faster products than those of competitors. Related and supporting industries: The industries which are the partner with the firm and they also participate or joint in order to the upgrading to the new innovative …show more content…

The price is very cheap in Thailand because they seek the less market shared than M150 (same in quality), but when they ship the Red bull in to aboard the price is very expensive because Red Bull is covered the most market share in aboard and also less competitor. The world will find out that Red bull is focused on doing any activities or an event that related to extreme sports (risk of dying), that can create a wave of panic around the world ,so that can make the Red Bull in abroad is became a premium energy drink and also well known. ● Government: In the United States, the energy drinks have been linked to society in a negative way. The US government has refused to use the label for the drug in type of caffeine. The reason that the beverage is not the nature of the drug and the drinks will break the consciousness, especially in teens. The World Health Organization (WHO) has come out in defense on this issue. In 2008, France banned the sale of Red Bulls for youth under the age of 18 years. The Science Center of France has found. The Red Bulls have put too much caffeine. Moreover, Denmark is also banned from selling energy drink for this …show more content…

Red Bull can create more growth if they try to hit more to the domestic market in order to suitable as a global brand of Thailand. In addition, the government should subsidize this brand to abroad because they can seek more market share from doing an FDI in any country around the world and make Thailand well known and it will create a lot of an investment form the foreign (capital inflow) to help and support this brand to be the big market for both in Thailand and also in abroad. Moreover, Red Bull should continue to be on the market by creating nationalism, excite the patriotism (building the “nation pride”). To be a leader in supporting the success of Thailand on the world

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