The Differences And Similarities Between CSR And CSI
2.4 The Differences and Similarities between CSR and CSI 2.4.1 The Differences between CSR and CSI
The public attention level is heterogeneous among industries is due to the relationships between CSR and CSI difference between industries. The CSR is a program of action that able to cut down externalized costs and stay away from distributional conflicts. Meanwhile, the CSI is a program of action that can expand externalized costs and encourage the distributional conflicts. CSR sponsorship generally bring the means that marketing strategy that contain social cause or objective linked with it, it’s cannot be part of the corporation business model. But about the CSI is mixed into business model of a corporation. The CSR refers to a corporation which can lead to sustainable development but the CSI refer how an organization can make profit and how the corporation spends the certain amount of the money. The example of CSR is like a shoe corporation who give a free of one pair of child shoe for every couple customer purchases. The example of CSI is the corporation which sells designer clothes that conduct a CSI program that targeted at looking after HIV orphans and funding panda program. The last differences the failure or success of the CSI plan will cause a big impact on the business as a whole but the CSR not like that (Kotchen and Moon, 2012). 2.4.2 The Similarities between CSR and CSI
We have found that CSI is a sub-component of CSR and with the purpose to upgrade
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