The OSI Model: A Case Study

Improved standards for hardware, software and networking have enabled interconnectivity between devices and their respective software (Ward, 2016) for example the OSI Model, which is a seven layer set of protocols that enable devices communicate effectively with each other by means of setting rules between the different logical layers of a computer, form physical concerns, such as transmitting over a wire, through to application concerns such as message handling and file transfer (Turban and Volonino, 2011), for example airline companies can Each of these developments has individually and collectively driven the technology revolution, which we now refer to as “the Digital Economy” (Ward, 2016). The digital economy is characterised by the

A business model is not physical, it is a theoretical view of how companies operate at a given time, which is subject to change, so as to create deliver and capture value (Osterwalder and Pigneur, 2010). Ref 10 states that whenever a company is established, it either “explicitly or implicitly” employs a certain business model that describes the design or architecture of the value creation. It is through this value creation that profit is

This is underpinned by (Graham and Shaw, 2007) who explained that the LLC’s began to promote behavioural changes in the newly grown requirement for air transport by selling agility at a reduced cost.

Impacts of Information technology (see unit 2)

The impacts of advances in technology can be seen across many dimensions n the airline industry. The main drivers for having faster, more efficient and more effective and less expensive systems was the combination of continuous innovations across all areas of IT infrastructure, that is the network technologies and resources hardware and software, which is referred to as “the Digital Economy” (Ward, 2016), which Lucas (2005) goes on to say that this combination have led to the creation of “something greater than the sum of its parts”.

Creating