Summary: The Influence Of Decoding On Social Media

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In the past, news used to only be consumed by people once a day, when they are reading their newspapers during breakfast, or while relaxing at home after a day’s work. However, with the technological advancements today, the people’s news consumption largely changed. News could now be read early in the morning and stay updated the whole day with the latest news through the use of computers and mobile devices (Hognaland 2014). The coming of the technological age has been challenging for publishers and the print media publishing companies. With the digital era, masses of new information are already available online, the Web has come into the newsrooms and resulted in changes within the industry. With the widespread reports that the 20th century…show more content…
Due to this, many newspapers had been revising and improving their content in order to target a specific and younger audience for their news. News organizations previously assumed that the general public will now want their news to be delivered in shorter stories and pay attention to what is trending on social media (Saperstein 2014). But in reality, there is still a demand for well-written and in depth reports. What changed is that news organizations should innovate in order to remain relevant today. Saperstein (2014) added that the emerging content-heavy digital age has been pulling publishers away from the traditional marketing strategies towards instead using and directing their own channel to highly targeted communities. The expectation that consumers who would come and purchase newspapers is gone. As more users rely on social media platforms to learn and discover what is happening in other parts of the globe, the more they have the perception that news will find them (Bruns…show more content…
As presented in this paper, online media has a wide range of contribution towards the news organizations as they adapt themselves in this technological era. These would include (1) it provided a new revenue source for organizations apart from the traditional print media, (2) reached the younger audience as well as improve its connection to the older ones, (3) pushed news organizations to provide more open and collaborative platforms to discuss, share news and comment on events, (4) shifted the organizations focus on the end-consumers instead of the advertisers, (5) encouraged creativity and innovation to get more people to read their content, (6) provided tips and leads for news stories and (7) made news organizations develop more interesting content that would distinguish their stories from the ‘fake news’ and shallow articles found

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