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The Disadvantage Of Mcdonald's Competitive Advantages

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Competitive Advantage
McDonald’s
As the number one leading fast food brand McDonald’s has other companies looking over its shoulder. In order to keep its spot in top one McDonald’s had to develop new strategies for potential threat. Speed is one of McDonald’s advantages because they serve customers quickly and in good quality. The speed also utilizes economic to achieve the cost advantage and increase name recognition.
McDonald’s taste in food is also a competitive advantage because it’s almost all over the world which makes people trust McDonald’s quality more than other fast food companies. McDonald’s has good quality products because they insure that food is safe to consume. Raw material are shipped to a specific location so that raw material must always be available. Not only does McDonald’s provide meals but also provides Wifi service.
McDonald’s sits comfortable even if it could lose half its sales which would still lead to them still sitting in first place. The more reasons why McDonald’s is successful is that the company was successful for over 50 years and its open 24hrs.
Burger King
Burger King is the second largest fast food burger franchise behind McDonald’s. Quality of the company goods bring them a good reputation. Over 50 years Burger King had out many effort in strategies and the quality of the product. They produce products and services in the same time. The hygiene factors could be a concern so they make certain that it’s not. On the other hand Burger

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