Social networking creates a system of ideas for variations of groups to interact. This interaction leads people to share more personal information than just basic information. The effect of new media and social networking on personal interactions has impacted communications by creating various media ideologies through communicating over social media, one must look into different types of ideologies to understand the impact they have had on society. The use of social media has become global and widely used, to the extent the use of a social media grants simple access to so many more websites. This has caused many people to be unaware of how information is being disseminated and collected through using information about their online behavior and
The purpose is maybe with posting it the creativity can make the other person excited and give reason to make better than it. They posting in social media for the other person can look their creativity. The other reason of social media is for business. For disseminate the business, they use social media for all people know their business. They can order by social media and delivery it to customers place.
With most of the public getting their information through social media platforms and online media, organizations have to adapt and switch to these platforms as well. However, there are drawbacks when using them as well because the target publics may not understand the messages or understand it but not take the necessary action. Breakenridge (2009) mentioned that the online community doesn't appreciate pitching and messaging. Instead, for social media to be effective involves the proper understanding of how they work. This means that although social media is a powerful tool, the target publics can choose what they want to read or listen to.
Nowadays businesses can use popular social networks such as twitter and facebook to maintain the reputation of their brand and product’s. The use of blog by companies can establish themselves as expert in industry. The blog work as a company’s social homepage and points to each social platform by which they publish their content. A diverse collection of social platforms beyond just Facebook, Twitter and Youtube is important to gather a variety of links from different sources. .
The marketers’ created information on social media, affect customer’s perception about brands. Social media allowing the marketers to brought a new aliveness to the business world and have emerged with a lot of distinction and eminence in the way of influencing consumers . Brands are important attracting factor for consumer buying decision (Leibeck, 1996). Ralph Wright (1999) in his research said that in making a purchase decision the brand has a prevalent stratagem. When consumers have a high level of brand consciousness,they are likely to believe that brands are symbols of both status and prestige (Liao and Wang, 2009).
Ever thought about how Social Media is beneficial to a society? Sure it could be confusing for certain people but once people get the hang of it it is certainly something people say wow to. I would love to introduce substantial reasons to why I believe that Social Media networks are beneficial to the Society. Let me put it this way, Sometimes people are in a position where they need to find a utility but cannot find it in stores or maybe they need to report something but the only thing they have access to is Social Media. There is a platform that can help people that are looking for furniture, electronics and a helping hand.
Social media marketing is marketing using online communities, social networks, blog marketing and more. Accorfing to Lazer and Kelly’s (1973) define social marketing as "concerned with the application of marketing concepts, knowledge, and techniques to improve social as well as economic ends. It is also deal with the analysis of the social consequences of marketing policies, activities and dicision. Social marketing is also a strategic and methodical process to establish the company’s influence, brand and reputation within communities of potential customers, readers or supporters. According to the study, different industries are using social media marketing at different rates.
There are many advantages of using social media for the purpose of marketing, some of which are enlisted below: Visibility is an important factor in Social Media Marketing, because the more a website and its content will be visible in the internet will be more number of viewers. The number of viewers decide that the effectiveness of Social Media Marketing a business website is. Website traffic is a crucial aspect of Social Media Marketing. In fact, the number of hits and views your site is getting in a day. This factor is determined by the visibility of the website and its content on the Internet.
Advertise is a most have promotion for a online business which mostly attract buyers. Though, social media websites are getting messy with a craze of advertisements, businesses can target display ads effectively by paying close attention to communities, their interests and preferences, and emerging niche audiences. This is what social networking can boost your business by promotion your products. 1. Social media, the promotion mix, and integrated marketing communications:- Integrated marketing communications (IMC) is the guiding principle organizations follow to communicate with their target markets.
Communication over the internet is on of the primary uses of the internet it has helps people everyday, as it can create networks of friends or colleagues. Communicating over the internet can be done by social networking websites such as Facebook it can also be done by email. Social networking Social networking is when one expands their network of friends. Social networking has existed ever since society was created, however the most popular form is done online. This is because when one simply leaves the house to go shopping, one is not likely to social network with people as usually no one is looking to expand their network.