Essay On Greenwashing
ABSTRACT
Sustainable fashion can be define as clothing, shoes and accessories that are manufactured, marketed and used in the mast sustainable manner possible, taking into account both environmental and socio-economic aspects. In practice, this implies continuous work to improve all stages of the product’s life cycle, from design, raw material production, manufacturing, transport, storage, marketing and final sale, to use, reuse, repair, remake and recycling of the product and its components. Greenwashing is the practice of making an unsustainted or misleading claim about the environmental benefits of a product, service, technology or company product, service, technology or company practice. Greenwashing also called “green sheen”, is a form of spin which green marketing is deceptively used to promote the perception that an organization’s products, aims or policies are environmentally friendly.
The research will
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The ceremony awarded companies like BP, ExxonMobil, and even the US Government for their elaborate greenwashing ads and support for greenwashing.
More recently, social scientists have been investigating claims of and the impact of greenwashing. In 2005, Ramus and Monteil conducted secondary data analysis of two databases to uncover corporate commitment to implementation of environmental policies as opposed to greenwashing. They found while companies in the oil and gas are more likely to implement environmental policies than service industry companies, they are less likely to commit to fossil fuel reduction.
In 2010 a study was done showing that 4.5% of products tested were found to be truly green as opposed to 2% in 2009. In 2009 2,739 products claimed to be green while in 2010 the number rose to 4,744. The same study in 2010 found that 95% percent of the consumer products claiming to be green were not green at
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