The Esney Company: Company Analysis Of The Walt Disney Company

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From humble beginnings as a cartoon studio in the 1920s to its distinguish name in the entertainment industry today, The Walt Disney Company is now a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media (The Walt Disney Company, 2016). Founded by the Disney Brothers, Walt Disney and Roy O. Disney, the company proudly continues its legacy of creating world-class stories and experiences for every member of the family.

The Walt Disney Company demonstrated one of the dimensions of the organizational culture, which is innovation and risk taking which according to Robbins and Coulter (2014) is the “degree to which employees are encouraged to be innovative and to take risks.” The Walt Disney Company focuses on making the best creative content possible, encouraging innovation and make better use of the latest technology, while expanding into new markets around the world. (The Walt Disney Company, 2016). Walt Disney was always striving for improvement, easily adapting any new technology that could help improve the animation process. On top of that, Walt surrounded and devoted his time and effort to help potential people grow, and delegated them tasks that matched their strengths, (Wise, 2014). Thus, thanks to Walt Disney’s leadership, The Walt Disney Company today has a strong brand portfolio. The company has built a

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