Good advertising can change the markets and improve profit margins. Companies with creative advertisements will own good future but there are also some barriers in this way. Advertisement is a tool of communication between seller and someone who needs it. Advertisement can be improved with new techniques and processes. The way in which information is provided affects the way consumer interprets that information.
First, advertising is a paid form of communication, although some forms of advertising, such as public service announcements (PSAs), use donated space and time. Second, not only is the message paid for, but the sponsor is identified. Third, most advertising tries to persuade or influence the consumer to do something, although in some cases the point of the message is simply to make consumers aware of the product or company. Fourth, the message is conveyed through many different kinds of mass media, and fifth, advertising reaches a large audience of potential consumers. Finally, because advertising is a form of mass communication, it is also no
The research “Effectiveness of advertising” One of the biggest reasons people buy so much is advertising. The advertising is becoming more elaborate and more intricate while the business and its kinds are developing and the target groups are becoming more various. Actually, what is advertising? According to the dictionary, it is a company paying a publishing platform like TV commercials, newspapers, websites, billboards, radio etc. to get its message or brand in front of people.
Sure, the effort was clearly there. Unless someone was working or studying the industry, a lot of people simply didn’t notice nor cared about the fine print of doing advertising and marketing. Everybody knows what advertisers and marketers do but they are always behind a thin veil or the medium that they work on. Nowadays, that 's not the case. In the advent of social media and personalized technology, advertisers and marketers simply bypassed the traditional media (television, radio and newspaper) and jumped into the fray of social media platforms.
But the basic and ever important purpose and goal of reaching the consumers head and heart remains the same. To give impetus, spark to the advertisement message, the advertisement agencies often try to take support of already established cine stars or sports celebrities or some big names having made a mark in their respective fields. Such persons, known as source or endorsers play important role in transmission of advertisement message and its effectiveness. Recent changes in the marketing scenario have witnessed a clear visible drift in the approach of advertisement agencies. The advertisement agencies with creative people at their helm of affairs are successfully coming out with advertisements which are sans any star or celebrity power.
With the development of the society, the advertising industry has been thriving for decades. Advertisers utilize diversity ways to demonstrate their products, and to evoke the purchase desire of consumers. The certain technologies of advertise affected to us are: logos, pathos, and ethos. Advertisements are like hooks to grab customers’ eye balls, and to let them pay attention of the products that the advertisers are trying to sell. Each advertise has one thing in common which is to attract customers to buy the products, and to make money from them.
Advertising is known as a tool or type of marketing communications that is used to inspire and encourage the audience to take a reaction and response later. It is one of the most basic tools used by companies and organizations to improve, maximize and augment their client spread and target audience, which in turn would give them higher rate of returns and earnings in the long run. It has been stated that in the year 2016 end, the international investment on marketing were about $550 Billion USD and was estimated to pass by $725 USD in about 4 years. Moreover, these two factors account for approximately 1.5% of the UK's gross domestic product. This indicates the significant part advertising has in making up a brand.
The advertising industry besides functioning as an intermediate between manufacturers and the customers plays an important role in the economy of the country. This industry necessitates investment for funding different resources. One cannot measure the degree of development by interpretation of inputs in the economy which yields some production. In the event when consumption levels far exceed than what is reckoned, this is not a means of triggering or bringing about transformation in the culture, society or development in human resources or economy. What the time demands is optimum and efficient execution of advertising projects by involving appropriate technology along scientific lines
Student’s Name Professor’s Name Course Date History of Advertising Introduction The objective of advertising is to communicate to prospective and existing customers on the availability of a certain product or service or its advancements (Kaser 5). Companies hence appreciate the need to have good advertising techniques to ensure that they reach their audience on time and appropriately. Advertising has however transformed over the last three hundred years to date. During the evolution period, the literacy levels were low and people relied on signs and sounds to communicate to other people (Kaser 7). In fact, when a person for instance wanted to sell fruits to other people, he would walk around with their carts signaling people where they would likely find them.
Advertising, in its formal sense, is defined as “the non-personal communication of information usually paid for and usually persuasive in nature about products, services or ideas by identified sponsors through the various media” (Bovee, 1992, p. 7). Advertising is everywhere: we could even see it in the smallest, most unexpected things. Advertising is not limited on how one sells a product, but it is actually how one or the advertisement communicates to the consumers. The purpose of advertising is to persuade consumers to take action by supporting or patronizing what is being presented to them. It can be done in the form of mass media like newspapers, television advertisements or the new media such as websites and text messages.