The Elements Of Advertising
What is advertising?
Advertising is the purposeful activity of spreading the awareness of a product, idea or movement for commercial advantage or public enlightenment through various media and physical channels such as television, radio, social media, newspaper, billboards, and flyers and so on.
Advertising has been in existence since the advent of humanity, although not in the terms and manners by which we can identify it now. As long as the system of buying and selling has been in operation, subtle means of advertising has been around. We can date the development of advertising to about 120 years ago, particularly around the 1930s. There are three major eras in the advancement of advertising. These periods can be traced along the 20th and
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As technology advanced quickly new chances to gather more data for analysis provided companies with the knowledge of not only just knowing what, when and how to say what they wanted to say to the public but also what, when, whom and where to sell.
Elements of advertising
These are the vital components of the advertising process, they include:
Advertisement: This is the result of the advertising process, it is the final product after the advertisers have put together all the needed information to reach the target audience.
The advertiser: This is the sponsor of the advertisement, they are usually the manufacturers of the product, service or the idea that they want to push to the public or a specific audience i.e. a target audience.
The advertising agency: This is the agent that mediates between the advertiser, the media and in the end, the target audience of the advertiser. They have the techniques that the advertiser needs to reach its potential customers and consumers. They specialize in the means of advertising such as the creation of advertising materials e.g. brochures, campaigns, and catalogues and so
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Early in the development of advertising, it was mainly a one to all relationship that existed but as the times changed this has changed too.
Traditional media, newspapers, television and radio, allowed for one to all broadcasts as a lot of people would get the exact same message over a commonly shared device or newspaper. There was no such thing as a proper target audience. Then the producers and advertising agencies discovered as they progressed that consumer choice is important to. Not all goods are for the public so the way they would be delivered would differ drastically. They began to pay rapt attention to customer and consumer needs. They studied patterns and carried out research on how to better communicate with the exact people who their products would be useful
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