Coco Chanel Background

Gabrielle “Coco” Chanel was invented Chanel Company. It was founded in 1909, Paris, France. During her six years at Aubazine shelter, Coco Chanel started to learn sewing arts. She then found her job on that shelter. She is not only learning how to do sewing arts, Coco Chanel also likes to singing at some bars and that is became her part-time job. At first she is helping Etiene Balsan (Coco Chanel’s boyfriend) who has a millenary business in Paris. It was in her 20 years old. She started to design many hats. In 1910, Coco Chanel started to make hats. After broke up with Etiene Balsan, Coco Chanel opened her boutique at Deauville and then she started to creating more hats and sell it. Not longs after this, the company also making clothes. That year, it brings the company success, but it is not the complete story of their successful on clothing company. The first clothing of Chanel was the old jersey that is suit on a chilly day. Coco Chanel making these old jersey clothes because it was cold in Deauville, and she want to create the clothes so that it could make them warmer. And also many people who are the customers asked about the clothes again and again, it makes Chanel wants to make and sell to the customers. In 1920s,

5 perfume. This product also became one of the most profitable products of Chanel itself. Chanel No. 5 perfume continued to be a top selling perfume in 1990s until now. The price of Chanel No. 5 perfume is $ 4200.00/30 oz. In 1950s Merlyn Monroe participated on promoting this perfume which is an advertisement campaign and the result of it was a great success. Chanel No. 5 perfume became the top selling perfume in the world until now because they do great in the marketing strategies. They promote this perfume with launching events, on TV (advertisement), magazines (Elle, Vogue, etc.), used top celebrities as the model, and