Cosmetic brand-Chanel ________________________________________ Introduction: Chanel is the highest fashion house of ready to wear clothes, luxury goods and fashion accessories. It was founded in 1909, 108 years ago. Coco Chanel is the founder of Chanel. It is located around the world and various headquarters around the nations and now they want to start their business in India. As India is one of the fastest growing economy.
This luxury brand is well known for its bags, shoes, and perfumes but they are definitely not lacking when it comes to makeup. The company was actually founded in 1909 by Coco Chanel in France and it has been successful for more than a hundred years now and considered to one of the best fashion and beauty line in the industry. The quality of their products are just too high that it is definitely worth every penny you spend. Their products are very exclusive and flawless. A lot of celebrities are known for having such a collection from shoes, bags, dresses, accessories and makeup.
Later on, because of the high impact over the jersey suit, recognize by Haper´s Bazaar as “the charming chemise dress” on 1916; she was able to oper her first boutique in 1918. Almost one decade after her boutique openning, Chanel develop a new icon which is “the little black dress”; this put her again in the map as one of the innovators of this century. Later in the beginning of the 30´s, she develop her first luxury jewelery
Leading up to World War ll the most well-known name in fashion was Gabrielle “Coco” Chanel. Chanel’s designs “free[d] the restraints of the heavy corsets and binding undergarments that exemplified the time” (Mason 47). Chanel was the creator of the first “Little Black Dress” which is still seen as a must-have in women’s wardrobes. The international economic depression of the 1930s and the outbreak of World War ll forced Coco Chanel to close her business. She didn’t return to fashion until 1954 when she made a comeback with her signature Chanel Suit and her famous Chanel No.
By the end of 1954, the surrealist fashion brand of Elsa Schiaparelli closed her doors. It’s not 1930 anymore, and obviously Schiaparelli designs don 't shock society as much as they used to. But in times when Coco Chanel was the one being followed with her idea of the little black dress, Schiaparelli was creating the whole concept of the fashion shows with music and models to show her clothes. She also created, as mentioned before, the graphic trompe l’oeil knitwear and the use of visible zippers. In the words of Mademoiselle Chanel, Schiaparelli was “that italian artist who makes clothes”.
“When Chanel was old enough to leave [the boarding school she was placed into after the abandonment of her father due to her mother’s death], the nuns found her a job at a local boutique, The House of Gramayre, where she worked as a shop assistant and seamstress” (“Overview-Chanel” 2). It was this opportunity that helped Chanel realize her love of fashion, which otherwise may have not been possible due
This low point further challenged the cufflinks producers to create more elegant, classy and rare cufflinks. Cufflinks then started to take on a different image: a man who wears them is the quintessence of business and evening style. Van Cleef & Arpels started inventing designs-the channel setting-where stones are the primary designs but no metal support is visible. These, by far, are the most jeweled cufflinks that are still being produced up until
Balenciaga introduced the ¾ length sleeve and designed outfits in a looser style so that women would not have to use such stiffly structured tailored garments. He designed a sack dress without a waistline in 1957 that led to the shift-style dress that was extremely popular in the 1960s. Givenchy was known for creating clothes for Audrey Hepburn and Jackie Kennedy and designed based on separates with a youthful appeal. Chanel reopened her fashion studio after World War II and designed clothing that was created for comfort and ease of movement. She designed “boxy suits with contrasting trim, worn with a soft blouse adorned by a pussy-cat bow” along with “her signature quilted handbag with a gilt chain strap; it is still popular”.
“Coco Chanel put on a man’s sweater one morning and wrapped a belt around the waist” (1920s Fashion: Style in The Jazz Age 5). Coco Chanel, a famous fashion designer during the 1920s, was known to be one of the main reasons for this boyish style in which changed women’s fashion. Her clothes had a masculine impact on the fashion of the 1920s. “Women not only began driving, smoking, and having sex like men, but they also appropriated his clothes” (1920s Fashion: Style in the Jazz Age 5). After the war, women wanted to forget the past along with their hair.
The color black had been exclusively worn for funerals, but Coco Chanel transcended the norms and embraced the color for its elegance instead. Furthermore, her line composed of suits and trousers for women, minimalist accessories and beautiful purses. Her perfume, Chanel No.5, became wildly popular, as it was the first designer-produced perfume. Overall, Coco Chanel’s ideas for timeless clothing truly expanded the possibilities for women. During the peak of her success in the mid-twentieth century, women in most Western countries experienced new rights—such as the right to vote—for the first