The Evolution Of Typography And Typographic Communication

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I will begin by discussing what typographic communication is. Typography, at its core, is the arrangement of type in written form to best convey it’s content or as Richard Hollis puts it “Typography is concerned with communication through letterforms – the generation of text, it’s organisation in a conceptual and physical structure, with or without images, and it’s reproduction, most often as print.” Typography has been present for centuries and its roots can be traced back as far as 5000 years with ancient Chinese, Sumerian and Egyptian civilizations using marks and simple pictures to communicate to one another. This then progressed into Hieroglyphics developed by the Egyptians where they used specific pictures as symbols to represent objects and events. The Phoenicians then developed the first alphabet using letters around 1200BC. The Greeks and Romans then further evolved this and it wasn’t until the 1400’s that Johannes Gutenberg created moveable type, which allowed for mass quantity printing. After this point many typefaces started to be created but very little changed regarding the principles of typography and typographic layout until the beginning of the 20th century and, given the topic of discussion for this essay, it is absolutely essential at this point to mention where this change started to take place – at the Bauhaus.

The Bauhaus, a German school of arts and crafts, was responsible for significant change in design in the early 20th century. Whilst Bauhaus

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