Conceptual Framework 2.1. Typography Typography is one of the old Art called sometimes black art. Types itself have begun as a kind of hand marks which looked as a basis of worlds written alphabetic. Drawing was the first step for ideas representations which has been pictures turned into pictograms. It has been discovered in different etches on bones and on cave walls and later have been carved into clay. Due to the limitation in showing actions and ideas effectively, ideograph has replaced pictograph
We live in an era of technology, where everything is centred on it and as Paul Howard-Jones says “Our lives have become increasingly immersed in technology. Much of our communication is now online, much of our leisure and entertainment is provided by the internet and video games, and many of us find our mobile phones have become an essential part of our connectivity and everyday organisation. With these changes in lifestyle, questions are arising about what technology may be doing to us” (Paul Howard-Jones
been continuing to evolve from oral communication and handwritten manuscripts to printed and furthermore to digital. This process of creating alphabet forms is an art requiring sensitivity to techniques, social needs and cultural functions in regard to aesthetics. The design of typefaces, in fact, is the result of a certain tension between technical constraints and the conceptual imagining of how a letter should look to work as an effective element of communication.