The External Environment And Internal Limitations Of Private Hospitals In Singapore

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2 Situation assessment The external environment focuses on the demographic, socioeconomic, political, technology and competitors. Like other hospitals, KTPH also experiences internal constraints (e.g. manpower, infrastructure and funding). External environment As Singapore is facing ageing population, there is high demand for healthcare infrastructures and facilities. As a new hospital in the north, KTPH provides subsidized medical services to the community and eases the workload of other general hospitals. In addition, there is shortage of healthcare professionals in Singapore. According to Ministry of Manpower (2014), there is a dependency ratio ceiling that limits the number of foreign workers each organization can hire. It results in inadequate healthcare professionals in KTPH. With the rapid technology change in healthcare, it is essential for KTPH to keep up with the current trend. The state-of-the-art medical equipment and automation can improve efficiency, with greater productivity and lesser errors (KTPH 2015). The wealthier patients may prefer private hospitals due to the shorter waiting time and better quality services. Patients may also visit Johor Bahru hospital for medical services due to lower medical cost and accessibility. Hence, KTPH needs to provide affordable and good quality healthcare services to maintain its attractiveness. Internal environment Patients may still choose to visit their regular consultants in another hospitals rather than

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