The Factors Of The Five Drivers Of Market Globalization
Drivers of market globalization:
Are the factors, and forces that impact the speed of globalization industrials. Drives of the market consider the key to understand customer demand, and the form of consumption .There are five market globalization drives. Gerardo R. Ungson،Yim-Yu Wong(2008)
1-Common customer need
Customers across different countries have the same desire in product, and service category. that determine an industry. Because there are many factors influence, such as culture, climate, infrastructure,and the preference of consumers. Consider the high level of harmonies between the groups of consumers, the high standardized product will be admitting by them.
However, as long as the demand of consumers are common, the spread of globalization will be faster.
2-Global customers
There are many companies that buy particular item in large amount behalf of whole organization, and distribute them to subsidiaries. They generate the demand for high quantity of standardized product. For example, the retailers such as IKEA, and Wal-Mart. They purchase items in large quantity then they get benefit from low price.
3-Global market channel
Indicate the distribution of certain type of product using worldwide way, will reduce cost of handle different distribution requirement. However, supply chain around the world have been created to take the benefit of source opportunities, and establish distribution channel. IKEA found a channel that is close to them, and it becomes world
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