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Ferrero Advantages And Disadvantages

1470 Words6 Pages

Major facts

Ferrero is a famous Italian family that own a confectionery company.
The Ferrero Rocher story started with the official opening in 1946, in Alba, Italy with just 50 employees.
The first owner of the company was Pietro Ferrero.
The first product for the company was Pasta Gianduja block and in 1951 it was changed to Super Cream.
In 1962, Michel Ferrero changed the Super Cream and market it as Nutella.
Nutella was successful, and Ferrero have sells more than 67,000 jars just in Italy.
In 1956, Ferrero open a new factory in Germany.
Ferrero established an investment in 1974, to please people with the high quality products.
Ferrero lunched the first online boutique in 2010.
In 2010, Ferrero included sponsorship of the football …show more content…

Ferrero can change some of the Ingredients such as the sugar and oil which can cause a lot of health diseases. With the changing, a lot of customers fears will disappear. Then the company will not lose them.

Advantages:

• It will be healthy
• It will attract the consumers
• The revenue will increase.

Dis advantages:

• The customers might not like the taste.

Furthermore, the social media offers a direct customer communication. It is fast and effective tool. Ferrero can create a program that offers the customers the opportunity to make special orders on their favourite products with the wanted Ingredients. So, if someone have a particular disease and he\she can not eat Ferrero products because of one of the Ingredients, this will be a great idea.

Advantages:
• Fast
• Effective
• The people like to use the social media
• New marketing idea
• It will help the customers who have diseases

Dis advantages:
• Cost a lot
• The competition

Choice and Rationale

The social media is a perfect solution today; the customers can directly connect the company or the supplier without any effort. So, creating a mobile program with attractive design and colors that allow the customers to order their favorite products and choose what they want of the Ingredients. It is a useful way especially for the people who like Ferrero Rocher products but they can’t eat it because of some …show more content…

Because using a creative idea to package the products, means marketing the same products but in different channel. Finally, the online channel has a lot of positive effects. It can attract the customers, increase the company awareness and increase the revenue

How can ferrero use new technology to market its products better?

With the developing of the technology, Ferrero Rocher can promote their products by using several ways in order to capture the customer’s attention, and these include:

1- The web blogs – The company can make communities for the online and the super market stores.
2- The social media- Is a big promoting tool that can Ferrero used to promote their products. It is a big opportunity to use it because most of people today use Twitter, Facebook and the other programs.
3- Mobile marketing, the people today use their phones more than something else. The company can send to their loyal customers’ messages to tell them about the new products and the promotions.
4- Email marketing- Ferrero can use this tool to send more than 1500 E-mails for their customers in less than hour. It is a fast and effective tool to connect the customers and open the door for their opinions and their

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