The Five Characteristics Of Mass Media

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Mass media is communication whether written, broadcast, or spoken and it reaches a large audience. This includes television, radio, advertising, movies, the Internet, newspapers, magazines, and so on. Many other mass media outlets have a presence on the web, by such things as having TV advertisements that link to a website, or outdoor media to direct a mobile user to a website. Public speaking and event organising can also be considered as forms of mass media. The digital media comprises both Internet and mobile communication. Outdoor media are a form of mass communication. This comprises billboards, signs, or placards placed inside and outside of commercial buildings, sports stadiums, shops, and buses. Internet media provide many services, such as email, websites, blogs, and Internet-based radio and television. Five characteristics of mass communication have been identified by Cambridge University 's John Thompson: (CSI) • "C - comprises both technical and institutional methods of production and distribution" This is evident throughout the history of the media, from print to the Internet, each suitable for commercial utility. • Involves the "commodification of symbolic forms", as…show more content…
Have you ever given any serious thought to the mass media? How does it influence your life and the lives of those around? Or have you ever wondered how the media has the power to do some of the things that it does? Many people do not give these questions any thought or much less even care. The field of Mass Media is one of large speculation. Mass communication is one of the most popular media in a country, which perhaps reflects a belief in the importance of communications systems in society. The communications system which consists of radio, television, film, newspapers and magazines, affects how we think, how we feel, and how we live. Therefore, we must ask ourselves, "Is media 'mere entertainment, ' or are there serious side effects of the national preoccupation with the

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