The Five Consumer Attitudes

A consumer is any person who purchase any goods or services without being forced by anyone. The consumer need not have made full payment. Thus, Consumer society can be generally defined or referred as a society which perceive purchasing of good and services as an important part of society. It is so that the origin of consumer society can be traced back from hundred years ago, in eighteenth century England(REFERNCE). However, the consumer society is not the same as it was centuries ago. Thus, there are very important period which the was a change in consumption which are namely: (1) changing consumption pattern in Elizabethan (16th and 17th century), (2) changing ideas about status and consumer goods in the 18th century, (3) shopping in

Consumer can generally be defined as an individual who purchase good and services for his or her personal us. However, in sociology consumer can be defined as an individual’s wo inhabits a world saturated with advertising(REFERNCE). According to (REFERNCE) Bauman introduced what he called the five consumer attitude. The five consumer attitude helps to make an understanding on how consumer think. This consumer attitude are namely: firstly, they perceive as source series of problems that can be solved. Secondly, it is an individual duty to solve those problems. Thirdly, all problems have solutions that can be solved often using a specialist. Fourthly, objects and receipt are solved t us, thus problems are manufactured. Lastly, translating the task of learning is of living as effort to acquire objects and recipes is associated. Furthermore, in today society consumption of goods is still perceive as important REFERNCE).

The disadvantages are as follow, firstly, since not all people have the means of consuming of purchasing goods and services thus inequality is created. For example, It is very possible for some people to become poor in a capitalist society while others become very rich thus people will suffer from poverty. Secondly, it also makes for the possibility of political instability and conflict. For instance, the government will find it difficult to accumulate everyone in terms of having basic needs such as food. Another disadvantage of being consumers is that there are limited resources that they have no choice but to choose. For instance, people tend to buy things that they don’t need because that is the only choice he or she has