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The Five Forces Confronting The Blue Nile Company

797 Words4 Pages

There are the five forces that can confronting the Blue Nile and the other online retailer jewelers that are the impact on the competition in the industry, impact on the profitability of the industry, perspective of the industry’s insiders, perspectives of the industry’s outsiders and the perspective of the company.

Firstly, the forces that can confronting the Blue Nile is the impact on the competition in the industry because it have the all of the rivals that can use the advertising and the promotion to attract the customers, it also can affect the Blue Nile and the competitors will not feel very satisfied with the present for the market position result to intense the competition. However, it also can affect the impact on the profitability of the industry that also can consist of the best competitor and it will become much better in the profit margin, and gain the less to suffer. So that, the Blue Nile will enjoy the good reputation that it can be the plus to maintain the better profit margin than the competitors.

Besides that, it also has the forces that consist of the perspective of the industry’s outsiders that they are very happy because the more of the intense that the competition then it will cause the better of the price to be paid. Although, it also can affect the perspective of the company are the Blue Nile is performing very well, because it has the strong image and they are having a good customer service and they provide the user friendly website.

However,

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