Merits Of Online Advertising Essay

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2.1.5 Merits and Demerits of Online Advertising Practice Advertising as it is known today, is an arm of marketing that deals with communicating persuasive information to customers about products, brands, services, ideas and companies. The Internet, as a global communications medium, provides advertisers with unique and often cost-effective ways of reaching advertising audiences. As with all media, however, advertising on the Internet has unique. Below are some of the merits and demerits associated with online advertising as put by David, (2010).
Merits of Online Advertising Practice
• It allows the advertisers to reach significantly more people than traditional advertising media at a fraction of the cost because today almost have if the world population are
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Search Engine Optimization (SEO): SEO has to do with optimization techniques for the purpose of achieving higher rankings in Search engines. This will enable your website to get more traffic because such blog/website will appear in the front page when searched for products, idea, concept or services the blog has.
Paid Search Advertising (PSA): This is about getting visitors by placing ads on search engines. The most popular approach is the Pay per Click (PPC) and the most well-known tool is Google Adwords which lets you advertise on the Google and partner network.
Email Advertising: Email is still one of the most important platforms for online advertising and marketing. Despite the influx of social media and other emerging tools, email is still the most efficient way to convert visitors or readers into customers. The process of email advertising requires gathering email addresses from people interested or likely to be interested in products, ideas, concept or services you are showcasing in order to send to them newsletters, messages or offers that will lure them to

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