Organisational Behaviour Swot Analysis

Chapter 1 Introduction

1.1 Organizational Behaviour (OB)

Laurie J. Mullins defines Organizational Behaviour as the study and understanding of individual and group behavior and patterns of structure in order to help in improve organizational performance and effectiveness.

While Bratton et al (2010) tells us that Organizational Behaviour is the systematic study of formal organizations and of what people think, feel and do in and around organizations.

The authors understanding of the theorists is that Organizational Behaviour is concerned with group dynamics, how individuals relate to each other in groups and function in groups, how leadership is exercised within the organization and organisations overall functions.

Theorists have applied a five-part system approach to Organisational behavior they are as follows:-

• The individual

• The formal organization

• The informal organization

• The

Their VISION is to be a productive, facilitating non-profit organisation that will provide communities and deserving individuals with the requirements to improve the quality of their life, their environment and their well-being.

1.3 SWOT Analysis

Opportunities

With the challenges facing the organization, the company is placed in a position that would enable them to take advantage of opportunities available, which includes:

1. Placing the company in a position to attract additional funding

2. Expanding the scope of operations

3. Hiring top quality professionals and retaining them

4. Impacting positively on poverty reduction and sustainable development

5. Improving the quality of lives of all citizens

6. Introducing new technologies and systems to improve the operations of the