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The Five Marketing Concepts

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“Good marketing makes the company looks smart. Great marketing makes the customer feels smart.” Joe Chernov

Marketing is motivating a customer to buy a company’s product or use a company’s service; this idea can only be achieved through five main concepts. The five main concepts are listed as follows: the production concept, the product concept, the selling concept, the market concept and finally the social marketing concept. Besides the main concepts of marketing, there are many fields in which marketing can be used in like the political marketing and the business marketing. Besides the different fields that marketing can be used in there are also many different methods or different types of marketing, which can be used in order to achieve …show more content…

The different most common types of marketing or precisely five major types of marketing that any other method or theory is based on are: first, the digital marketing, secondly the internet marketing, thirdly …show more content…

Sometimes in some certain cases marketing can be used in the same way but its goal or aim is different. Unlike the business marketing, the political marketing goal or aim is gaining the peoples’ attention or moving or motivating a group of people to do a certain thing or convincing a group of people with a certain idea, rather than gaining profit, so anyway at first the political marketing aims and goals are totally different from those of the business marketing. Political marketing is the way that the elites in politics use every available tool of marketing and each and every concept regardless whether it’s a main concept or a branch concept in order to understand, communicate, involve, and respond to their political market in the journey of achieving their goals. When anyone see the words “political goals” he/she firstly thinks of getting votes in the election, but actually these goals are the most obvious and there are many other goals that the politicians would like to fulfill. Politicians and entrepreneurs are very similar in the idea that they are always very ambitious and always have big dreams. There are many political goals, like for example changing a commonly wrong behavior in the society; like driving while under the effects of alcohol. Another goal is winning the control of the government, increasing

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