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Basic Market Segmentation

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The basic market segmentation
The process of dividing customers into smaller groups. To provide customers with similar needs in the same group. Optimizing marketing performance and budgeting to reach individual target customers. Which has different needs. Important variables that is the criteria for market segmentation such as buyer demographics, Geographical characteristics, Psychology and consumer behavior. which are the basis of consumer market segmentation. Can be divided into 4 criteria.
1. Behavioral
2. Demographic
3. Psychographic
4. Geographic
Behavioral segmentation
Behavioral division based on knowledge, attitude and usage principles. Or response to product specifications. Or opportunity to buy a product Marketers believe that behavioral …show more content…

Although the two brands are advertised worldwide. But there are ads only in each of the countries where they come into business. The text of these ads is completely different and depends on local traditions, religions and nationalities.
Demographic segmentation is one of the most common types of segmentation in the four categories of segmentation. The variables used for segmentation by demographics will help find segment the population into a specific customer segment.
Psychographic segmentation
Psychological segmentation is the use of people's way of life, activities, interests, Values, Attitudes, Lifestyles and opinions for define a market segment. Psychological segmentation is similar to divide behavioral segmentation , But psychological segmentation also uses the psychological nature of consumer buying behavior. These psychologies may be the lifestyle of consumers in their social status and his AIO(Activities interests opinions).
AIO or Activities Interests Opinions is one of the methods of conducting psychological segmentation. AIO used to identify specific psychological details. It tells marketers what consumers like, what interests them, and how their thinking processes work.
- …show more content…

Marketers want to know opinions of people about movies, actors and television shows. Marketers also want to know what consumers think about brands, products, and stores.Comments are important. And especially in the age of internet, opinions spread rapidly. Today there is always an online branding agency so that they can immediately comment on public opinion about the brand / product.
If the marketer has these three variables (AIO), marketers can make decisions about their promotional plans and advertising message to customers. Geographic segmentation
Geographic divisions are divided into different locations, such as country, state, province, district or village. Customers will have different needs according to the geography in which they live such as In the cold country, The company may be marketing for heaters in hot countries.
Geography may affect the type of product sold in a some region such as water filter - Air purifier with UV (light purification) technology for use in areas with clean water. But the RO technology (heavy purification) is used for areas with dirty water.

Conclusion of basic market segmentation
Behavior Demographics
Geography

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