The Four Roles Of Overward And Inward Communication Within An Organization

1338 Words6 Pages
Internal communication Many authors have attempted to offer their conceptualization of organizational communication within one organization (Foltz, 1981; Greenbaum, 1971; Knapp, 1969; Redding & Sanborn, 1964; Thayer, 1968). According to the direction of information flow, communication has been trichotomized into downward, upward, and horizontal directions, which depends upon who initiated the communication and who received it. The boss-subordinate transaction through downward or upward communication is probably the most common communicative situation within a work organization. First, downward communication means the flow of information from superiors to subordinates and it is a dominant channel in accordance with formal communication networks. Garnett (1992) identified four roles of downward communication: conveying a vision, communicating to motivate subordinates, providing feedback on subordinates’ performance, and assigning tasks and conveying task-related information. Likewise, Katz and Kahn (1966) indicate five types of downward communication, including job instruction, job rationale, procedures and practices, feedback, and indoctrination of goals. In most cases, task-related messages, such as goals, disciplines, orders, policies, and directions, are dominant. Goldhaber (1993) indicates two intriguing points of downward communication: message overload and filtering. He mentioned “in one organization most of the employees, after eight months of receiving countless
Open Document