Currently we are experiencing currency in-convertibility in developing markets, lower buying power in developed markets, and new political and economical sanctions that act as trade barriers for exports to existing markets. Important markets for Kromco currently affected by some or all of these factors are Nigeria, Angola and Russia. These instabilities in international markets together with a natural growth in produce of 5% per year, forces us to continuously explore new international opportunities. 2 Corporate growth strategies To investigate potential growth options I used the Ansoff Matrix to look at potential international product and market growth strategies. 2.1 Market Penetration: Kromco are continuously investigating new trading partners in our existing markets.
' The main aim for the firm is to stay as the UK 's leading supermarket and provide good quality services and products at a low cost so that they are cheaper than their competitors. Their objectives are to maximise sales which will increase their profits. They want to decrease their prices to make shopping cheaper for the average household. They want to introduce healthier products which will attract more customers and they want to help reduce food waste worldwide and guaranteeing surplus food goes to those in need. Brockenhurst college has many community values *********** Tesco is a public limited company (PLC) which means the public can buy shares in the firm.
Tangible Resources: • Physical Resources:The Huge piece of Land Garmco Operates on is spacious enough for Garmco to expand and build new facilities, which allows them gain, a competitive advantage. Furthermore, Garmco has sophisticated equipment that helps produce high quality products. As of September 2015, Garmco has been given a contract to expand their Re-melt project, which in return, will allow them produce 120,000 slabs of aluminum. The project involves building a cast house, which will enable them recycle metal, allowing them to gain competitive advantage,create jobs and save costs (technical Review, 2015). • Financial Resources: Garmco secures its financial resources from its various shareholders from different countries in the Gulf Region.
Costco is an international retailer with 474 locations in 10 countries. Costco warehouses present one of the biggest and most high-class product category selections to be found under single roof. Costco takes advantage of online and mobile commerce and it is identified best practices in global e-commerce management. This report indicates Costco’s mission and vision, organizational structure, and their strength and weaknesses of competitive position, and performance evaluation, which is identified financial analysis. Moreover it includes identification of environmental analysis which PEST analysis, SWOT analysis and Porter’s five forces analysis.
Cutco has targeted the high end of that market and created a corporate culture based on maintaining the highest quality standards. In the marketing strategy employed by Vector marketing, the company that manages the sales force for Cutco, customers have the ability to share their personal stories of family and times when their Cutco product has helped or served them. Thousands of customers have written stories to the company to express how their products have affected their lives, it is these stories that create lifetime customers and appeal to other consumers when looking for what they want. Vector calls this the friends of friends approach to marketing and it is very successful in this case as annual sales are over $200 million. I believe that there is more money to be had if they mass produce and used either retailer or wholesaler channels, but Cutco isn’t willing to sacrifice the quality for the
Costco recognizes that its customers are the reason for the company’s success. It acknowledges that there are many alternative-shopping experiences and strives to ensure that their customers receive a 100% satisfaction guarantee, a welcoming shopping experience and top-quality products that are not only low in price but also high in quality and safety. The two biggest competitive advantages that Costco has are its loyal customers and their “absolute pricing authority” that allows them to guarantee low prices. (Delete) Lastly, Costco strives to respect its supplies. Costco wants to create positive and honest buying and disturbing among all who work with Costco.
The key element to Costco overall strategy is to keep costs low. Costco’s competitors charge 20 to 50 percent markup. An alternative would be, marking up prices slightly on their private label brand items will still be significantly less than competitors’ comparable brands. Recommendations: Continue the Costco’s mission, business model, and strategy. However, increase profitability by raising prices slightly.
It has won the trust of many corporate clients in the import export market, as well as successful consultants who have managed to build strong customer relationships with each of their clients. However the Net revenue of BobCo, which has remained steady for the previous 5 years, seems to have declined in the last two years. Even though there are various other reasons behind this issue such as the global economic situation and the fluctuation of the Dollar and the Euro in the global market, there is another possibility to get the company back on track. And the solution is to implement and operate a Knowledge Management system within the