The Challenges Of Social Media

Introduction

When we talk of interacting with the people or developing a new society, communication is what that comes in mind. Communication is a way in which an individual is able to share the information with one another through a media. Today, communication has been developed in a new form; social media and social networking is one of them. There are different types of social media, the most highly used on are Facebook , Youtube, Twitter and many more.

According to the article “Users of the World, Unite! The challenges and opportunities of social media” by Andreas Kaplan and Michael Haenlein (2010) which is to be considered as the seminal article in this institutional view as it consist of maximum number of citations i.e. 994 times [figure

a new way in which software developers and end users tends to utilize the World wide web; and that creates and allows the User generated content (2005) i.e. created by the end users and are publically available media content.” These two authors basically draw the attention to where the organization faces challenges or finds out new opportunities on the basis of the classification and the key elements of social media. The key elements are derived from the media research (social presence or media richness) and Social processes (Self disclosure or self presentation). The classification of social media and the opportunities and challenges from the organization’s point of view can be as follows:-

a) Collaborative projects: On one hand it is very crucial for them as whatever information is given on these sites such as Wikipedia are not always true but people tend to believe it is true. On the other hand, it is also an opportunity for them as most of the basic information on these sites is correct such as number of employee, type of organization etc. It is low not only in social processes but in media research as

This brings about a heavy challenge for the firms as most of their methods are not much suitable enough for the customers. Customers want their queries to be heard, analyzed and solved effectively and efficiently in the limited period of time. The functional blocks of social media will bring about the implication of the functions and implication of social media for the organizations.

According to the third article, the use of social media by the marketers is when the information is taken to the customers with the motive of traditional objectives. By this way, the distinction of elements of social media mix is identified to fulfill the marketing objectives. It is also necessary to identify the properties of social media which would more or less help in empowering the consumers, influence them and build a strong relation not only with the individual but to the organization as a