The Functional Blocks Of Social Media, By Andreas Kaplan And Michael Haenlein

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Introduction
When we talk of interacting with the people or developing a new society, communication is what that comes in mind. Communication is a way in which an individual is able to share the information with one another through a media. Today, communication has been developed in a new form; social media and social networking is one of them. There are different types of social media, the most highly used on are Facebook , Youtube, Twitter and many more.
According to the article “Users of the World, Unite! The challenges and opportunities of social media” by Andreas Kaplan and Michael Haenlein (2010) which is to be considered as the seminal article in this institutional view as it consist of maximum number of citations i.e. 994 times [figure (i)] and the article defines social media as “a way of creating, and sharing and exchanging thoughts and ideas through different internet based applications in communities and world (virtually). The article discusses the challenges and opportunities that are faced by the firms, in order to understand social media which is growing rapidly in today’s world. Figure (i): Proof of seminal article
The second article “Social media? Get Serious! Understanding the functional blocks of social media” by Jan H Kietzmann, Kristopher Hermkens, Ian P. McCarthy and Bruno S. Silvestre (2011) is a part of the seminal article as it discusses about the implications of social media in the organizations using the functional blocks of social media. The

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