Blogger helps the viewer to keep up with the fashion trend and how to mix and match the outfit, whether it is from the same brands, different brands, luxury brands, or cheap ones, bloggers know how to work on it. It helps the others to keep fashionable and trendy without spending a lot of money. The writer also look up to blogger and match the styles between blogger and writer. Evangelie Smyrniotaki, Jennifer Grace, and Korin Avraham are examples of the fashion bloggers or influencer (Peri, 2016). This journal article written by Iris Mohr, this article has an excellent topic.
Another driving force that affects the fashion industry is the information revolution. The instant availability of information and instantly interaction are the implication that has changed the nature of competition in the fashion industry. For example, a global style has been created across borders and cultures fashion as images in social media and internet are instantly distributed around the world. The company cannot longer rely on the traditional factors of production to provide a sustainable competitive advantage, but must look how they can exploit its knowledge acquired through the years in order to gain competitive advantage
According to Anon (2014), more than 80% of the fashion house has utilized social media sites to capture a large market share. Along these lines, the noteworthy improvement in fashion house by social media sites has been caught by the individuals everywhere throughout the world. As indicated by Coursaris and Van Osch(2014) the patterns of purchasers have been changed with the advancement of social media marketing everywhere throughout the world. Customers are willing to have products inside of the sensible time period. Therefore the characteristics of the products should have been found out by the customers inside of the time period.
Fashion Industry What is fashion? Fashion is a popular trend, based on clothing and the design. Fashion plays a big role in society, it lets people express themselves on who they are and without starting fashion trends we will most likely be wearing uniforms and all look the same. Fashion also brings people together on sharing one another 's taste in clothes. What most people don 't pay attention to is the designers behind the trendsetting.
But it is a question for the fashion industry because it is still unclear about their approach towards sustainability. If it is the nature of the industry or to earn more profit they do not seem to maintain sustainability that much. The nature of fashion has changed over time. Unlike the old fashion, new fashion has become very fast. What means by fast is that past there are approximately 3 fashion season but now it
The world now consumes a staggering 80 billion pieces of clothing each year. Fashion has become a new concept that we hear a lot of. One-in-six people work in the global fashion industry the majority of these workers are females earning less than $3 per day (Hogarth, B,2015,1millionwomen). The fashion production has significantly grown, mainly over the last 20 years from stone ages before hundreds of years, humans depended on raising animals such as sheeps to have wool and use it as fabric. The cycle of fashion has recently grown during the Industrial Revolution and produced new clothing machines and retail factories that resulted in a massive quantity of garment production.
Outline 2 contemporary fashion marketing trends that will be influential over the next 5 years in the global fashion industry. • Why you consider these fashion marketing trends to be important? • What are the challenges for fashion marketing in the future? • What impact will these have on international business growth? Overview As the world progresses at a swift pace with technology advancements and globalization on the rise, reports have shown that consumer experience, personalization and keeping up with technology is key to stay relevant in the fashion industry.
Social Media Builds up the Trust, by nature, each purchaser is suspicious. It is difficult to persuade a purchaser to purchase any item. Be that as it may, social media networking does this activity rapidly through the companion groups. The second factor is the Age of Customers, age has a major impact while it the term comes impact from the social media. The present millennial age for all intents and purposes lives on the social media, and it is essentially expected that their purchasing choice will be affected by the posts of social media, such a Facebook, Instagram, Twitter and so on.
However, the slower growth since 2012 has been attributed to poor performance of the Chinese market. The overall industry growth trends indicates that the industry plays a significant role in the economy of Hong Kong. For competitiveness of the firm in the fashion industry, the business management has to formulate strategic plans to facilitate the competitiveness of their products. One major way to enhanced competitiveness in the fashion market is enhancing quality of services and products, increased level of customer satisfaction and promotion of customer loyalty in the market. Unlike researches undertaken in other sectors that are associated with basic products, the fashion industry sector including produces products that can be considered luxurious products that have its challenges on how service quality can be measured to be able to determine how it influences performance of fashion firms.
There are a huge number of online websites to shop from. Everything can be bought online and the payment can be done at the same time or afterwards. Online shopping is trending everyday and has many advantages as well. WHAT IS ONLINE SHOPPING: the answer in simple words can be quotes as the shopping which is done online. The purchasing of products with the help of internet is known as online shopping.