The Global Strategy Of Nestle

Nestlé: Global Strategy

INTRODUCTION

Nestlé is one of the oldest of all multinational businesses. The company was founded in Switzerland in 1866 by Heinrich Nestlé, who established Nestlé to distribute “milk food,” a type of infant food he had

Invented that was made from powdered milk, baked food, and sugar. From its very early days, the company looked to other countries for growth opportunities, establishing its first foreign offices in London in 1868. In 1905, the company merged with the Anglo Swiss Condensed Milk, thereby broadening the company’s product line to include both condensed milk and infant

Formulas. Forced by Switzerland’s small size to look outside its borders for growth opportunities, Nestlé established condensed milk and infant food processing plants in the United States and Great Britain in the late 19th century and in Australia, South America, Africa, and Asia in the first three decades of the 20th century. In 1929, Nestlé moved into the chocolate business when it acquired a Swiss Chocó

Ate maker. This was followed in 1938 by the development of Nestlé’s most revolutionary product, Nescafe, the world’s first soluble coffee drink. After World War II,Nestlé continued to expand into other areas of the food business, primarily through a series of acquisitions that included Maggi (1947), Cross & Blackwell (1960), Findus (1962), Libby’s(1970), Stouffer’s (1973), Carnation (1985), Rowntree (1988), and Perrier (1992). By the late1990s, Nestlé had 500 factories