The Health Belief Model In Health Education

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Health Belief Model The health belief model in behavioural psychology is termed as an ‘expectancy-value’ model. It means that the model assumes that an individual takes an action based on their evaluation of the most likely outcome of engaging in a new or of changing existing behaviour. The model is very popular and has proven its durability in the field of health education. It details the complex relationship between motivation, health behaviour and outcome. Development of the Model Hochbaum originally developed this model based on interviews he conducted during the 1950s. During this period, tuberculosis was considered to be an important health problem but not everyone was going in for a chest x-ray. Through his interviews with such people, Hochbaum developed a model that tried to predict the chances or likelihood of an individual taking up a recommended course of preventive action to safeguard his health. The model went into the motivation and decision making process that influenced a person’s choice of seeking medical intervention. Health Belief Model It is a framework that helps indicate whether a person will adopt or not a recommended health behaviour. According to the model, an individual’s decision to engage in a health behaviour is based on his perceptions. Therefore, by changing his perception, one can get him to adopt a new behaviour. A person takes a health care decision based on the following six factors. 1. Perceived Susceptibility: This refers to how
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