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The Hidden Persuader Analysis

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Alternatively, Vance Packard (journalist, social critic) author of ‘The Hidden Persuader’ (1957), reviews the use of consumer motivational research and other psychological techniques. All which include a depth of psychology and subliminal messaging, by advertisers and politicians to manipulate expectations and induce desire for products and candidates. Packard identifies eight “compelling needs” that advertisers promise products to fulfill.

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