Then in 1972, two brothers in New York created what people believed to be a healthier type of carbonated soft drink. Taking over the market with its flavors and unique bottle, Snapple quickly became the drink to drink. In 2008, Cadbury Schweppes, the company that owned Snapple decided to join with Dr. Pepper and together they became the Dr.
He sold his drink to Jacobs Pharmacy in Atlanta, Georgia. Selling for 5 cents a drink, his first year of sales gave him a revenue of $50. A decade later, with the implementation of Prohibition, people began to turn to soda, Coca-Cola becoming the most popular and recognizable of brands. By 1891, the drink was sold nationwide, and new factories began to open in different parts of the country (Geisst). The invention of Coca-Cola in 1886 has made a profound impact on different elements of American culture; socially, religiously, economically, and traditionally, to name a few.
By:- Ayman Khaled El-Baqer 13204035 Nour Mohammed Nour 13200329 Omar Dawood 13104978 * Background:- "Coca-Cola" is a carbonated soft drink. It was originally intended as a patent medicine, invented in the late 19th century by John Pemberton. The name Coca-Cola refers to two of its major ingredients. The Kola Nuts, a source of caffeine, & Coca Leaves. The company was later bought out by businessman Asa Griggs in the 20th century which later led to Coca-Cola 's smash success.
In their second attempt in 1988 , PepsiCo made an offer which is very impressive . RE-ENTRY OF COCA COLA They promised to create jobs for around 50,000, making 75% of the total investment in the food and agro processing, and bringing advanced technology and 50% of the total production for export.
Pepsico began selling its products in international markets in 1934 with its starting of operations in Canada. Operations grew rapidly in the 1950’s. Key international markets include Brazil, China, India, Saudi Arabia, Mexico, Philippines, Argentina, Spain, Thailand and the United Kingdom. PepsiCo Beverages International, also produces, sells and distributes Gatorade sports drinks as well as Tropicana and other juices internationally How MNC works in the market Their main product, Pepsi Cola, sells over 100 billion cans a year. Besides the Pepsi-Cola brands, the company owns other brands such as Quaker Oats, Gatorade, Frito-Lay, Tropicana, Copella, Mountain Dew, Miranda and 7-Up (outside the USA).
In fact, it is so good, a lot of people drink every meal. The fisrt coca cola launched in 1886 original version, after the first product they also launched the new product since 1983-2013 some of the product only available in some place only. Since 1983- 2013 the product name is Caffeine-Free Coca-Cola, Coca-Cola Cherry, New Coke(Coca-Cola II), Coca-Cola with Lemon, Coca-Cola Vanilla, Coca-Cola with Lime, Coca-Cola Raspberry, Coca-Cola Black Cherry Vanilla, Coca-Cola Blāk, Coca-Cola Citra, Coca-Cola Orange, Coca-Cola Life and etc. In 2006 coca cola company come out new product which is coca cola citra, this product only available in Japan, Bosnia, New Zealand and herzegovia. They launched coca cola orange in 2007 available in united kingdom (UK) but limited time.
COCA COLA: THE KERALA CASE Coca cola was established in 1886 by an Atlanta pharmacist, Dr. John S. Pemberton. His creation was in the same year deemed fit for consumption by those who sampled it. It grew to be the number one selling brand of beverage and has stayed that way. There have been many issues of unethical practices involving the company but this case study will focus on case in Plachimada, in the Palakkad district of Kerala, Southern India. In the year 1998, Coca cola under its subsidiary Hindustan Coca cola Beverage Private Limited (HCBPL) acquired 34.4 acres of land in Plachimada.
FILMORE CANS They manufacture tins ;cans. Table 3 shows the types of intermediaries. Coca cola-fortune Amalgamated Beverage Industries distributors Delta beverages wholesalers Peninsula Beverages(PenBev) Transporters Table 4 below shows the various types of customers. Retailers Pick n Pay Restaurants KFC Individuals Families Public Government publics Media Publics News 24 Local publics QUESTION3 MACRO ENVIROMENT COCA COLA COMPANY DEMOGRAPHIC CHANGE The South African populace has always been developing. There has been a 7 million increment in the populace from 2001 to 2011.
(PCPPI), and Asiawide Refreshments Corporation (ARC). Coca-cola Company was initiated by John Pemberton in 1886 when the young pharmacist made the now famous coke, and is the second oldest cola manufacturer. The company claims to be 128 years old with more than 3500 products available in more than 200 countries. Their carbonated products available in the country include Coca-cola and all its varieties, Sprite, and Royal, otherwise known as Fanta in other countries. A rival to this world famous drink manufacturer would be Pepsico Inc, whose representative here would be the PCPPI.