The History And History Of Coca-Cola In Pakistan
HISTORY:
A product which was destined to become the world’s biggest brand, Coca-Cola was first made in Atlanta, Georgia, on May 8, 1886, when Dr. John Stith Pemberton, a local pharmacist produced the drink. Dr. Pemberton’s partner and bookkeeper, Frank M. Robinson, is credited with naming the beverage “Coca Cola” as well as designing the trademarked, distinct script, still used today. It was sampled at the local pharmacy and placed on sale as a soda fountain drink. With an average of nine bottles sold per day in its first year, the drink soon became popular through advertising it as ‘Delicious and Refreshing’, a slogan that still stands today.
With the outbreak of World War II, instead of Coca-Cola taking a hit, business boomed. Coca-Cola set out to provide every person in the U.S. armed forces with a bottle for five cents. This gave a chance for the drink to be sampled in areas that previously never had a chance to, and more than five billion bottles of Coke were consumed during the war.
Soon after the country’s independence in 1947, Coca-Cola came to Pakistan in 1953. Like in every other country where it operates, the Coca-Cola business in Pakistan is a local business. The beverages are produced locally, providing employment to Pakistani citizens and the product range and marketing reflects Pakistani tastes and lifestyle.
After the introduction of Coca-Cola, Fanta was introduced in 1965, Sprite was introduced in 1972 and after a gap of 30 years, Diet Coke and Fanta Lemon
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