Production is faster and more durable and has broken down barriers of traditional textile techniques. Pattern repeat design has impacted the fashion industry allowing for engineered printed panels to fit a designers garment design and designers can become more strategic about placement of designs on the garment and how they want their prints to fall. Many fashion designers and design houses in the fashion industry such as Mary Katranzou, Pucci and MILLY have utilised the technology of digital print and have made it their own. Anyone from there own home can now design a digital textile print and explore their creative
Yves Saint Laurent once said, “Fashions fade, style is eternal,” which I believe holds true in the world of fashion. Designers are the creators of the trends we see, but they would not be put into the spotlight without those who popularize them. That would be the job of a trendsetter. There have been many fashion trendsetters and icons throughout history such as Audrey Hepburn and Jackie Kennedy however, an icon who I believe to be important is Diane Keaton. Diane’s style has influenced many women over time and has given them the confidence to broaden their ways of self-expression and not be afraid to break gender norms.
Born Anne Elisabeth Jane Claiborne, she redirected and reinvented the future of the fashion industry. Liz Claiborne began working in New York City as a design assistant and model. While Liz was only 21, she won a competition sponsored by Harper’s Bazaar Magazine( “Liz Claiborne Biography” ). This was a big accomplishment for Liz, and it boosted her confidence, and made her realize she was in the right profession. While Claiborne was in the midst of her prime, she introduced the concept of “outfits” (Johnson).
Driving forces provide a framework to decide where and how to exercise market leadership. In this case, globalization is one of the main driving force that affect the fashion industry. Gap was recognized as a must have brand. However, through the years it has been losing competitive advantage due to the continual change. During the last years, Gap has been facing struggles because of its clothing design and faltered misjudgment fashion trend.
A bunch of women photographers like Moon, Turberville and Arnold brought new prospectives to publications such as Vogue and Harpers Bazaar. Photographers were idolizing what seemed to be flawless beauty on models during advertising campaigns and television commercials. Today, one of the most impressive change in fashion photography is the new strategy that the fashion marketers have learned. The use of digital images allowed for escaping everyday reality and enter a world of high fashion, celebrities and beauty.
“Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening” (Chanel). Beginning in the 1950s, America 's world was drastically changed. It was the time of the Post War Era and with the changing economy, politics, and society, it brought the change of fashion. The fashion world for teens and women in the 50’s was changed drastically with new innovations that shaped the styles of today; these innovations was caused by an economic boom, teenage independence, and a new found comfortability in women 's clothing.
With high-rise in the sub-cultural fashions and with the diffusion of Carnaby Street fashion trends around the globe, it was started to be acceptable for males to be dress in such a way and be interested in fashion. A former physique photographer initially sold Carnaby Street fashions to a gay “theatrical and artistic” clientele by the name of Vince from a shop near Carnaby Street. Similarly, John Stephen who is now known to be the King of Carnaby Street worked to produce clothes rapidly and for younger market who bought such clothes. Such clothes were also sold in Greenwich Village, New York, and West Hollywood in Los Angeles considering it to be a constricted European style.
Charles is important to the fashion industry because he changed the way dresses were shown to customers by using models. He also is the first to have fashion shows to reveal his new designs. Charles did not only just sell designs to individual customers but also to dressmakers, clothing manufacturers, and to the department
The Marketing Strategy Behind the Success of Chanel’s N˚5 Fragrance INTRODUCTION Gabriell (Coco) Chanel founded her company in 1913 in Paris, France. The main profile of the company at the beginnings was fashion design by Chanel herself from 1910 to 1971. She was a real innovator on the market.