The History Of Gucci

Gucci is one of the luxury brand and biggest selling in Italy. In 1921, Florence, Italy, Guccio Gucci was the founder of Gucci. French holding company Kering was the owner of Gucci Company.Marco Bizzari was the Chief Executive Officer of Gucci Company.The creative director of Gucci was Alessandro Michele.

Guccio Gucci was an Italian businessman and fashion designer.In the early 1900s, when Guccio Gucci was young,he was a elevator boy at the Savoy Hotel in London. He really inspired from the upper class guests and luggage by companies.When he returned to Florence,he started making travel bags and accessories. He founded the House of Gucci as a small family-owned leather saddlery shop. In 1920,Guccio Gucci starting to selling leather bags to

In June 2013, the Florentine porcelain brand were acquired by Gucci. As a leader of product offering and branding of Gucci, he makenew collections. He also providea new store design template.

The Gucci brand has been the symbol of undisputed quality in the leather field for almost 100 years. Past time and now, Gucci established itself as a luxury fashion label in the clothing, accessories and jewelry field. The quality of their fabrics, materials and the originality of their styles made Gucci the symbol of Made in Italy, in the process to become one of the most acclaimed brands worldwide.

Brand image and equity was essential for Gucci.Its products were most important in Gucci. The product of Gucci is men and women’s ready to wear, leather goods, shoes, watches, accessories, jewelry, ties and scarves, pet, fragrances, kid’s essentials and kid’s wear. This is various type of methods that Gucci used to maintain and control its quality products throughout its network

Gucci has sold their products in retail store.They also promotes and sold their products on Social Networking Services.They have create their own website.Shipping services also available. Gucci operates about 278 stores

Gucci 4.8 percent of revenue were advanced compared to 1.5 percent in which the strongest result of brand in three years.Gucci has been pressured for nearly two-thirds of Kering’s profit. There are about 30 percent of Gucci’s sales in the quarter. Their plan has gained until its reached €1.1bn (£850m) last year in the final quarter. In 2014,there are up to 4.8 per cent on the same period. The analysts were expecting rise to 1.5 per cent.

To achieve short and long term objective,Gucci Group need to improve its management style to a more democratic style that can be able to participate actively in the decision making process. Today system only allows a situation by power and being passed down to the employees or members of the organization.The senior management can be able to implement the