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The History Of Mass Communication

1490 Words6 Pages

Communication is the process of sending and receiving information from sender to the receiver and from it, mass communication is formed. Mass communication has been one of the most essential processes of communication nowadays involving a large number of people receiving the mass information through varieties of media technologies. As defined by Ralph E. Hanson(2016), mass communication is the peak of communication pyramid which is a society-wide communication where messages or speech are sent to the large numbers of people who mostly are unknown by the sender. Meanwhile Stanley Baran, Dennis Davi(2013) pointed that mass communication occurred when technology has been made as a medium by the sender to deliver messages to large recipients and …show more content…

According to Vir Bala Aggarwal, V. S. Gupt (2002), communication is unable to function without mass media of communication. Even in rural area, newspaper and radio play a very big part in transmitting the news to locals and contribute a lot in the growth of media and mass communication as stated in Media, Technology, and Society book written by I. Arul Aram (2008). People in rural area rely a lot to newspaper and radio in their effort to stay in touch with the current news happen around them and they tend to put big interest on the news they receive. In fifteenth century, a German inventor named Johannes Gutenberg developed a method of movable type of printing press and used it to create one of the Western world's first major printed books. It has become a breakpoint which leads to tons of wonderful and magnificent technologies nowadays as what we call as, mass media. People also are able to generate and deliver messages faster, thanks to the biggest helper ever, Internet. Even way before movable printing machine is invented; the written media surely has become a great helper in helping to deliver messages to people back then. Not long after that, another magnificent technology is invented just as twentieth century dawned; bringing voice transmission over long distances and in the same period, visual information taken by camera is produced, bringing the technology forward and forward and finally is perfected with the innovation of videotape and television. Elizabeth B. Goldsmith (2005) stated that radio, television, magazines, newspapers, and signs are indirect channels of mass communication. Messages and information are almost impossible to be spread to large number of people without the use of technology back then and even in present days. Technology is vital in order to encode and decode the information and here technology plays the role as

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