Brand Influence On Consumer Behaviour

Theses issues can be as simple as a switch or perhaps a reimbursement with the buyer continuing stay. Above all the issues could be a snag with the result itself and the personnel would have to discover a shared base. By means of the result for the hindrance of the over estimating if there is one, it could be due to it is a better made manufactured article than the one from the other warehouse. Every no and then it is better not to receive the low-priced invention, but the one that is in between. In my opinion, the better decision could be the merchandise that is not pricey, but not the inexpensive.

If a brand has a good reputation, customers and businesses, are more likely to purchase that brand. Examples include logos and packaging. (B2B and B2C Similarities and Differences , n.d.) These need to capture the attention of their customers because businesses have competition and therefore need to stand out. Marketing strategies may differ between B2B’s and B2C’s. B2C transactions are likely to use marketing such as advertising, direct and Internet selling to market their products and services.

Introduction Every business organization is using a marketing concept which is used as a tool to identify customer’s needs. And further try to meet them by making right decisions in line with customer’s needs. In line with meeting customer’s needs the ultimate goal of every business is to gain profit. That’s why they make use of different marketing strategies to meet not only the need of the customer but as well as the goal of the company. We know for a fact that marketing strategies comprises everything from developing a product, to introducing it to the market, to selling and improving it as the need of the target market changes.

Strategies like CRM provide companies with forms of management that allows the customers to have an active role within the company. The active role is indicated by the customers having input or “Free Choice” of their product. They use this information to aid in the marketing process as a form of direct advertisement. This method helps to formulate brands to share information with the customers, tracking devices when acknowledge senior consumers opposed to new consumers. These factors are essential for improving their websites and appeasing the consumers for success!

For that reason, the top officials of Zara consider this problem at the time of formulating their strategy that will certainly bring encouraging retort from the society regarding their products (Peng, 2008). Production strategy However, due to the increasing competition, Zara applies one of the most advanced strategies that support them to execute their paper plan practically and get the possible competitive advantage over their competitors. It is noted that Zara have team of experts that are able to assess the quality of raw material that help them to take quick action before proceeding it further and it will ultimately assist them to minimise their cost and lead time to some extent (Lockett, et al., 2009). Value chain Furthermore, the Zara‘s global value chain varies from its competitors and it is totally matchless for the reason that their lead time is just about two weeks that is quite encouraging for them to compete with their competitors viably. With the help of effective value chain, it helps them to create new and innovative designs in just two weeks (Finney, et al.,

Furthermore historical cost is more relevant for investor to make a wise decision because they are relying on the factor of “how much has already been earned rather than how much they can earn”. Mostly some of people like to use this approach because it helps to minimize the risk of manipulation of figures by the managers. However there are some disadvantage from applying historical cost approach which is we are unable to guarantee the quality of the information

The traditional response models are insufficient to target the highest-spending or most profitable customers. In fact, response models can potentially target the most responsive customers who actually spend the least, especially when promotional offers involve free items or when there is no purchase requirement. To evade the unnecessary marketing costs associated with targeting lower-spending and less profitable customers, statisticians in the financial service industries have enhanced response models by extending the models to predict customer spend as well as customer response. It is important to briefly mention that within retail businesses, this development has been considerably slower to emerge. These models predict combinations of customer response, sales and profit at the individual customer level.

This viral quality is appealing to those in the business world, while users spread the word for their sites. This is a great outlet for marketers to receive self- promotion in having their services and products advertised with ease. However, companies indulging in such marketing tactics should be aware of the legal issues in order to protect themselves from liability risks, such as trademark and copy issues. (Steinman and Hawkins, Pg. 2) “We are no longer in control of the media, the news, or the advertising, but our customers are.” (Safko and Brake, pg.671) This quote from The Social Media Bible demonstrates how powerful of a tool social media has become in the advertising world.

Marketing communications are known as the most visible aspect of the marketing mix that helps to enhance the brand awarness of the company. In order to prosper in the long term, any company needs to develop an effective marketing campaign to maintain the interest of the existing customers as well as to attract the potential buyers (Cai & Huang, 2011). Mass marketing is highly effective tool to catch the attention of the million buyers, however it will not help to construct the relationships with them. Therefore, the more personal communications needed, such as direct marketing, to understand the consumer’s needs. However, the integration of communication tools helps to overcome both challenges, as the mix helps to create the brand awarness

(Niazi et al 2012) A survey was conducted on effective advertisement and how it impacts consumers buying behaviour. This brought an outcome that advertising is one of the most effective tool to attract consumers positively towards the product. When a consumer gets emotionally attracted towards the product, he tries his best be use and try the product at least once. When the purchasing power of a consumer changes, it affects the purchasing level too side by side. (David and Geoff, 2000) Consumer buying behaviour is affected by three main factors which are buying situation, personal influences and social influence level.