ipl-logo

Brand Influence On Consumer Behaviour

1032 Words5 Pages

Contact- 8699030868
Abstract
Brand is a type of product manufactured by a particular company under a particular name. Brand is such a famous word that always comes in the minds of people before buying a product. Brand loyalty play a crucial role to boost up business performance as brand loyalty is considered as important tool which can positively change people’s buying patterns. This theoretical paper studies the impact of brands on buying intentions of consumers and factors that influence their buying decision. Introduction
People in our society are so brand conscious that they want everything with a name called brand. They buy branded products not just to satisfy themselves but to lure others too. And on the other hand a businessman can …show more content…

Furthermore people don’t consider environmental consequences while smoking as it has been adopted by many people in Pakistan as a source of pleasure.
Brand
According to the American Marketing Association (AMA), a brand is a “name, term, sign, symbol, or design, or a combination of them, intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of competition.” Technically speaking, then, whenever a marketer creates a new name, logo, or symbol for a new product, he or she has created a brand.
In the book” Theoretical of branding” Kotler specifies that brands add dimension to products and thereby enable differentiation/distinction from other products that are designed to satisfy the same need. Brand attribute comprises functional and emotional association to which assigned by its consumer. For that reason brand attribute can be either negative or positive and can have different degrees of relevance and importance to different customer segments, markets and cultures (Thu Ha, Nguyen …show more content…

• Not likely to be incidental as they are usually based on behavior over a period of time; and
• Relatively easier to collect than attitudinal data.
Limitations:
• They make no distinction between brand loyalties and repeat buying, and therefore may contain spurious Loyalty (Day (1969)).
• Although behavioral data are the most accurate representation of past behavior, they are not necessarily a good representation of future behavior, especially under changed circumstances (Day, Shocker, and Srivastava(1979)).
Attitudinal Behavioral Measure- This is based on stated preferences, commitment or purchase intentions of the consumers thus emphasizing the cognitive element of brand loyalty.
Advantages:
• Attitudinal measures are able to distinguish brand loyalty from repeat buying.
• It might be easier to choose the right decision unit
• They give insight into the motivations for the consumer’s choice behavior, and these motivations are less likely to be influenced by random short-run fluctuations
Limitations
• Attitudinal measures may not be an accurate representation of reality as they are not based on actual

Show More
Related

  • How Does Advertising Influence The Culture Of The 1950's

    794 Words  | 4 Pages

    Their market strategy culminated in a product being idolized by the consumer. Smoking cigarettes became commonplace in many households and the strategy shifted from attracting non-smokers to fierce brand

    Read More

  • Btec Business Level 3 Unit 5 P4

    1809 Words  | 8 Pages

    If a brand has a good reputation, customers and businesses, are more likely to purchase that brand. Examples include logos and packaging. (B2B and B2C Similarities and Differences , n.d.) These need to capture the attention of their customers because businesses have competition and therefore need to stand out.

    Read More

  • Terrie Rhetorical Analysis

    866 Words  | 4 Pages

    Logos is shown because they us Terrie who was an ex-smoker whose life had become more difficult because of smoking,because of smoking she lost her teeth, hair and has a permanent blowhole. In the advertisement she states in that she has been smoking since the age of seventeen and that she is was fifty-three, she eventually

    Read More

  • Rhetorical Analysis Of Secondhand Smoking

    341 Words  | 2 Pages

    Secondhand smoke is a cause of many children 's deaths all over the world. Children of parents who smoke are exposed to SHS and are more likely to become ill and even die suddenly. The image chosen shows the use of rhetoric through the use of ethos, pathos, and logos by its appeal to society. People perceive smoking as a sign of weakness; weakness as in that the addictive product can cause lives to end but the consumer is too negligent to see that. Therefore, parents who smoke, tend to forget about the secondhand smoke their kids inhale.

    Read More

  • Chanel Brand Equity

    2335 Words  | 10 Pages

    Non-product attributes are functional benefits, experiential benefits, and symbolic benefits (Keller 1993). Excluding advertisement, word of mouth is such a powerful tactic the brand could perform to associate with consumers. With word of mouth, customers will develop brand awareness, brand knowledge, and brand image that lead to customer-based brand equity or CBBE (Keller 2003). Keller (2001) developed pyramid models of consumer-based brand equity building steps as shown in figure 2, and six brand building blocks as displayed in figure 3. Successful brand building is to create resonance that builds relationships between the brand and its customers, which generates brand loyalty, attitudinal attachment, and community engagement as the best

    Read More

  • Situational And Dispositional Factors Essay

    755 Words  | 4 Pages

    Describe the role of situational and dispositional factors in explaining behavior The roles of situational and dispositional factors in explaining behavior could be explained using the attribution theory where attribution is the process of interpreting and explaining behavior and how people try to use these factors to do this . Situational factors refer to external influences such as who you surround yourself with, social norms, the situation and the weather while dispositional factors are about internal factors such as your personality, attitude and beliefs . In explaining behavior these factors can either be combined as one explanation or used separately to determine the cause of one’s actions.

    Read More

  • Cigarette Smoking In Indonesia

    1095 Words  | 5 Pages

    1.1 Background Indonesia is one of the developing countries that have high levels of consumption and production of cigarette. Variation product and price cigarettes cause Indonesia has become one of the producers and consumers cigarette the largest in the world (Anies, 2006). According to the Director of the Directorate General of Customs and Excise, Frans Rupang, permitting the establishment of a cigarette production is relatively easy. Now we have at least 3,800 cigarette factories, including home-based classes. The amount was the largest in the world (http://bisniskeuangan.kompas.com accessed 25 April 2015).

    Read More

  • Consumer Behavior: Attitudinal Loyalty And Satisfaction

    811 Words  | 4 Pages

    Brand loyalty is a focal point of interest for marketing researchers. From past research stated that loyal customers spend more than non-loyal customers in purchasing. Much of the research over the past three decades looks into consumer loyalty from two perspectives which are behavioral loyalty and attitudinal loyalty (Bandyopadhyay & Martell, 2007; Dick & Basu, 1994). Behavioral loyalty means the frequency of repeating the purchases. Which attitudinal loyalty refers to the psychological commitment that a consumer makes in the purchase, example like intentions to purchase and intentions to recommends.

    Read More

  • Branding Literature Review

    1157 Words  | 5 Pages

    Brands are complex offerings that are conceived by organisations but ultimately resides in the consumers mind (De Chernatony, 2010). A brand thus signals to the customers the source of the products and services and protects both the competitor who would attempt to provide products and services that appear similar or identical (Aaker, 2004). Brands provides the basis upon which consumer can identify and bond with a product or service or group of products and services (Weilbacher, 1995). A brand is a specific uniqueness associated with a product or services that enables the consumers connect with it by easy identification through the name, slogan, design, logo, symbols, etc. of the organisation that produces the products or

    Read More

  • Smoking Informative Speech

    882 Words  | 4 Pages

    Smoking has been a long time habit round the world. However, in the past, smoking cigarette was very popular and known to be a cool recreational drug, and was widely accepted by the community across the world. Today smoking has been less widely accepted and more restricted because of the many health risks that are linked to smoking cigarette. These days, people are well educated and more knowledgeable about the health risks of smoking.

    Read More

  • Fendi Competitive Advantage

    1100 Words  | 5 Pages

    The companies in today industry serve a huge competitiveness. Current competitors take advantage of the demands from consumers to earn high profit margins. Fendi is known as a rich brand heritage and is the first global group in luxury product. They are widely recognized for its leathers, furs, watches and bags.

    Read More

  • Explain Why Smoking Should Be Banned In Public Places

    708 Words  | 3 Pages

    Biniah Carter Mr Ellington 1A Why Should Smoking Be Banned From Public Places? I think smoking should be banned from public places because not only does it affect the smoker but it also affect anyone that is close by if a child lives in a home with a smoker it can cause the child to develop asthma, lung disease, heart disease, etc.

    Read More

  • Brand Image Literature Review

    870 Words  | 4 Pages

    Consumer compare the prices of brands. And purchase the product with best outcome in low price but in many cases, consumer can pay more for better results. The product has design which attract the customer and easy to carry. Fashion leaders purchase the product which is more stylish and can satisfy their ego. The brand promotion has unique impact on brand image.

    Read More

  • Essay On Misleading Advertising

    979 Words  | 4 Pages

    Introduction “The term ‘misleading advertisements, is an unlawful action taken by an advertiser, producer, dealer or manufacturer of a specific good or service to erroneously promote their product. Misleading advertising targets to convince customers into buying a product through the conveyance of deceiving or misleading articulations and statements. Misleading advertising is regarded as illegal in the United States and many other countries because the customer is given the indisputable and natural right to be aware and know of what product or service they are buying. As an outcome of this privilege, the consumer base is honored ‘truth in labeling’, which is an exact and reasonable conveyance of essential data to a forthcoming customer.”

    Read More

  • Cause And Effect Essay About Smoking

    974 Words  | 4 Pages

    Smoking has become a social habit nowadays. When people around are smoking, the person practically feel like he/she should be doing the same. And this is increasing day by day in our country. Smoking tribulates almost every organ of the body. It is the leading cause of more than 443,00 deaths each year.

    Read More

More about Brand Influence On Consumer Behaviour

Open Document