1.2 Explain different methods of segmenting and characterising customers The key to a successful business is to find out who our customer base is, what the customer wants, the age, gender, spending patterns etc. This is the reason we have marketing research because it can identify different customers and recognise what we need to do as a company to meet the demands of the market and keep us competitive.
Competitive Advantage and Long-term Vision As the Allstar brand continues to be one of the leading Pharmaceutical companies who manufactures quality over the counter (OTC) cold and allergy medicine, our long-term vision is to build and gain a competitive advantage over the top competitor in the business marketplace. By gaining and maintaing a great competitive advantage, this will enable Allround to increase their market share and profitability. One way the company plans on reaching these long-term goals is by investing more in marketing. Focusing on increasing both the direct and indirect sale force. The new merchandisers will provide special support to retailers for their in-store activities, such as shelf location, pricing, and compliance
Ann and Ryan both work in human resources at a popular retail store, Chern. They both find it important to comply with the equal employment opportunity laws. It has been several years since they have analyzed their workforce for discrimination. Chern holds managers and supervisors responsible for their conduct, and ensures this by hosting diversity training; moreover, Chern realizes there is still a risk associated with adverse impact. Based on Chern’s sales associate position at its flagship store we will evaluate evidence of an adverse impact and offer suggestions to improve its workforce.
1. Explain to Mrs. Wen what CRM is and how CRM is different from traditional marketing. Customer Relationship Management (CRM) is a term that refers to practices, technologies, and strategies that organizations use to oversee and analyze customer interaction and information. This is done through use of the consumers’ lifecycles, with the objectives of enhancing business relationships with customers, helping with customer retention, and increasing profitability. It is basically a system created by the company to interact with its customers effectively and efficiently.
In fact, to witness technological influence in nursing profession has made me more sensitive to others who are undecided whether the electronic communication is beneficial as the medical researchers claim. 2. The topic I would like to explore today is the Patients-Centered Electronic Communication which has been evolving towards commonly used interaction among health care professionals and clients. In my current position as an Outpatient Diabetes Educator, I realize that frequent and comprehensive meetings with patients make a substantial difference in diabetes self-management program. Moreover, it is a
Introduction: A brand extension is understood to be using the current brand name for another product to enter in a market, brand extension can be described as new product development strategies that can reduce financial risk by using the name of the brand which already existing to enhance the confidence of the consumer. Example connected with brand extensions are Coca Cola, Pepsi, Nestle, P& G, Uniliver, Fine and etc. Successful brand extensions count on consumers perceived fit, Innovation, concept and Consistency, perceived quality, brand familiarity. For many years researchers tried to find the major factor that affects the brand extension of the firms and how it does affect the business. It is studied that brand extensions can result in
To my surprise when I did the write up for this paper I had came across many clinical practice guidelines on medication safety. It had highlighted that in order to prevent medication errors, hospital organization should have an established guidelines and computer prescribe system is highly recommended. The development of guidelines involves many parties contribution such
CHAPTER- 2 REVIEW OF LITERATURE This chapter systematically analyse various literature related to the adoption behaviour towards gamification by consumers and also discuss the IT adoption behaviour. Initially this chapter has discussed promotions as a whole and then various other promotional techniques which are being used by the marketers and e retailers including gamification, to keep their customers engage towards their brand. Then various theories related to the IT adoption have been discussed and compared, Which has helped to identify the research gap in the existing researches and has also helped to identify various influencing factors on adoption behaviour of consumers based on which the questionnaire is prepared to know the intentions
Even from the supplier facet, the bulk of previous client retention literature has targeted on the economic aspects of retentive customers and the way corporations develop ways to enhance customer retention and maximize returns through the customers‟ life cycles (Clarke et al., 2002). Scholars and practitioners‟ interest in the economic aspects of retentive clients has inflated since Dawkins and Reichheld (1990) reported that a five-hitter increase in client retention generated a rise during a customer web gift worth of between twenty fifth and ninety fifth during a wide selection of health care business sectors. Also, according to Hanks (2007), a mere 5% improvement in client retention will lead to a seventy fifth increase in gain. However, establishing and maintaining strong relationships with all customers might not be the first aim of some organizations as a result of not all customers and their relationships square measure similar or profitable (Hausman, 2001; Chen and Popovich,
Strategic management is an ongoing process in pharmaceutical industries. It is defined as the process by which managers make a choice to set strategies for the organization that will enable it to achieve better performance. It is a continuous process that appraises the pharmaceutical industries in which organization is involved; appraises its competitors and fixes the goals to meet all the present and future competitors and then re-evaluate each strategy. Strategic managers must not only recognize the present state of the environment and their industry but also be able to predict its future positions. As we know that the pharmaceutical industry is today still one of the most innovative high tech industries, we can say that it has been adapting