Consumer Perception Of Processed Food Products

CHAPTER-1

INTRODUCTION

Marketing is typically seen as the task of creating, promoting, and delivering goods and services to consumer and business. In fact, marketing has ten types of entities, goods, service, experience, events, persons, places, properties, organizations, information and ideas.

Marketing is a societal process by which individuals and groups obtain what they need and want through creating, offering and freely exchanging products and services of value with others. Marketing can also be described as “The art of selling products, but marketing is not selling only; selling is only tip of the marketing in charge. The marketing of today includes different subjects like, product management, sales management and most important is the

The market for processed foods is growing at a consistent rate due to a strong shift in a consumer taste and preferences. Company like HLL have introduced a variety of products at a disposal of a consumer, which as encouraged the use of ready to eat items because now a day’s consumer wants ready to eat items. The perception of the consumers towards such products is fast changing in accordance with the different life style and opinion. Retailing giants like FOOD WORLD have encouraged and pushed the processed food products towards unimaginable sales. The concepts of this type of products have strong roots in retailing, as they are responsible for pushing processed

• Strategy, a brief of study is made due to lack of complete knowledge

CHAPTER-4

ANALYSIS AND INTERPRETATION

1) TABLE-1

1) AGE 2) GENDER 3) OCCUPATION 4) EDUCATION

Category Respondents % Category Respondents % Category Respondents % Category Respondents %

Below 20 26 26 Male 62 62 In service 41 41 PG 32 32

20- 40 40 40 Female 38 38 House wife 16 16 UG 30 30

40- 60 32 32 Own business 29 29 PUC 22 22 Student 14 14 Others 16 16 In service 41 41 PG 32 32

Total 100 100 100 100 100 100 100

ANALYSIS:

1) The survey conducted perception towards MTR ready to eat show the demographic details of the respondents. In the above table we can see that 26% of respondents were aged below 20, 40% of respondents were between20-40, 32% of respondent were aged between40-60, and 2% were aged above 60.

2) From the above table it is clear that 62% of respondents are male and 38% of the respondents were females.

3) The above table shows that classification of respondents according to occupation, in that 41% of the respondents are in service, 29% of the respondents are of housewives, 16% of respondents are of business people and 14% of the are other