Short Essay On Digital Marketing

1653 Words7 Pages
Digital Marketing

The internet is a global system of interconnected computer network. Internet consists millions of public, private, academic, business and government network. Marketing is the activities which involve groups and individual to create and exchange the products and value with others. (Kotler, Keller, 2007).

Digital marketing concept is start from the Internet and search engines ranking of websites. In 1991, the first search engine was started with a network protocol called Gopher for query and search. Digital marketing is a type of marketing that used to promote products or service to customers by using digital channels. Digital channels had exceeded the internet marketing and not required to use internet. It including mobile devices, social media marketing, search engine marketing, display advertising and other form of digital media. Digital media had brought convenient to consumer. For
…show more content…
Besides tradition television and mobile, internet is always used as a promotional tool for extensive selection of service, product and brand marketing. For examples, Canon iMage Gateway helps consumers by share their digital photos with friends online. L’Oréal’s brand Lancôme had tried to strengthen customers brand loyalty by using email newsletters (Merisavo et al., 2004). Magazine publishers can improve re-subscription rete to activate and drive their customers into Internet by using e-mails and SMS messages (Merisavo et al., 2004).

In 2007, the usage of mobile devices increased the Internet usage on the move drastically and people all over the world started connecting with each other more conveniently through social media. In the developed world, companies have realized the importance of digital marketing. In order for businesses to be successful they will have to merge
Open Document