The Impact Of E-Commerce On The Digital Economy

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1. Introduction. Problem of digital economy and its impact on global sales is very uptodate. Every year market share of e-commerce is growing fast. According to statistics B2C e-commerce turnover grew on 17,5% in 2016. And nearest years growth of Internet sales will continue to improve. Nowadays in times of increasing globalization and technical progress business is constantly moving to digital forms. When people want to buy something firstly they begin to search needed items in Internet. That's why sites of different companies are the first that are visited when a person wants to purchase something. Moreover, today there is a large amount of sites with clothes, furniture, etc. It turned that real supermarkets are slowly moving from real…show more content…
The digital economy is taking shape and undermining conventional notions about how businesses are structured; how firms interact; and how consumers obtain services, information, and goods. Professor Walter Brenner of the University of St. Gallen in Switzerland states: “The aggressive use of data is transforming business models, facilitating new products and services, creating new processes, generating greater utility, and ushering in a new culture of management.” Idea of selling goods through Internet refers to e-commerce. E-commerce is buying and selling of products and services by businesses and consumers through an electronic medium, without using any paper documents. E-commerce is widely considered the buying and selling of products over the internet, but any transaction that is completed solely through electronic measures can be considered e-commerce. E-commerce is subdivided into three categories: business to business or B2B (Cisco), business to consumer or B2C (Amazon), and consumer to consumer or C2C (eBay). also called electronic…show more content…
Highest growth of e-commerce is in Mexico and China. Rate of growth there is 30% for the last year. After that goes USA and Canada, where it is approximately 12%. In Europe it is France and Germany, where the rate is 14% and 13%. In Russia growth is not so huge, only 6,6%. Main reason is instability, low income and low number of e-shoppers (only 25% of Russian population). If new opportunities will be added in electronic sales in the future, such as new forms of services or goods with personalized design less people will be interested in visiting trade centers for shopping, but more for entertainment. In some countries even some big product retailers are ready to deliver food to customer's home that was afforded on-line (Tesco, Auchan for example). In future e-commerce will continue to

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