The Impact Of Food And Beverage Tourism
1 Introduction
In recent years, Food and Beverage Tourism has become a widely discussed topic and an important part of cultural tourism. Consumption of local food and drinks brings visitors closer to the unique and authentic spirit of the host culture. Therefore, one of destinations’ main goals is to make local food and beverage products part of the tourism experience (Telfer & Hashimoto, 2002). Tourism adapts to a large number and variety of scenarios and can be embodied in many forms. Due to the increased popularity and attractiveness, tourism related to beverages, such as beer, whiskey, wine and tea, has become an integral part of culinary tourism. According to Plummer et al. (2005): “Beer tourism can be defined as visitation to breweries, beer festivals and beer shows for which beer tasting and experiencing the attributes of beer region are the prime motivating factors for visitors”. Therefore, the number of tourists arriving at beer festivals, such as the Munich Oktoberfest, is continually growing. How do hotels react to the tourist inflow? Do they adapt the price level or keep it constant? The purpose of this paper is to examine the beer tourism and its impact on the hotel price policy. This paper also examines how a special central event affects the tourism industry of the city that hosts the event, particularly focusing on a special cultural event in Munich, Germany - Oktoberfest.
2 Food and Beverage Tourism is an important part of cultural tourism
Cultural
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