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Mcdonald's And Globalization Analysis

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Introduction
From the past few decades, globalization has become a challenging debate around the globe. On the other hand, technological advancement has changed the way people used to work in almost every area of the businesses. Therefore, keeping into account the impact of globalization and technology on firm’s performance, many organizations now adapt these new phenomena. This reports aims to analyze the impact of both globalization and technology on corporation’s performances. In order to analyze, McDonalds is selected. Moreover, this report covers the impact of stakeholder and firm’s objectives on its overall performance.
Overview
A U.S. based corporation, McDonalds is the globalized leading food chain of the world which was established …show more content…

According to a survey, almost 40 percent American food are consumed outside the country, which allows McDonalds to cater the target market of around 70 million consumers regularly. However, in America, after the introduction of McDonald, almost one fourth of the people of America dine out in fast food restaurant on daily basis (Duffey, Gordon-Larsen, Jacobs, Williams & Popkin, 2007). On the other hand, due to globalization, the firm has extended its menu by adding variety of cuisines according to the need of different culture and consumer preferences such as healthy drinks, salads and coffees (Mourdoukoutas, 2012). Hence, diversifying its portfolio has helped McDonalds to improve its market share. Figure 1 shows some of example of its extension of menu in different …show more content…

The diversified product portfolio of McDonald is its core competency through which it is able to achieve competitive advantage over its rivals. When it comes to the profitability of the firm, McDonalds takes its workforce as main resource to convey its objectives and build strong brand image. Employees are moved from different location to gain more experience of working environment. Moreover, the company uses a set of manual due to which it is able to guide each of its employees regarding the practice of standardized system. McDonalds has also made integration with its suppliers through which it is able to minimize its cost and improves the operation including delivery timing. Therefore, through reduction of cost and attract more customers help McDonalds to enjoy above-average return in the

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