Quality Products McDonalds is the symbol of quality with respect to its offering (Scribd, 2009). 4. A. V. Diversified geographic presence In FY2008, the company operated more than 31,900 fast food restaurants in over 100 countries in the following geographic segments: the US; Europe; Asia Pacific, Middle East and Africa
McDonald's Corporation is that the world's largest chain of hamburger nutrition restaurants, serving quite fifty eight million customers daily. This was started in 1940, with a building opened by 2 brothers Richard and Maurice McDonald in San Bernardino, California. Their introduction of the "Speedee Service System" in 1948 established the principles of the trendy fast-food building. The primary McDonald's building opened in Des Plaines Illinois on Gregorian calendar month fifteen, 1955. they'd $366.12. sales on their initial day.
first day Ray Kroc noticed that he had made a substantial amount of $366.12 , which is the equivalent of $3824.46 in today’s dollar worth or R45471.79 in South African Rands. By the 1960’s it was thought that there were over several hundred Mcdonald’s stores spread out across the United States of America alone. This is a testimont to the sheer dedication and determination Mr Ray Kroc had with his expansion plans for Mcdonald’s. Today there are more than 32000 Mcdonald’s stores globally which are spread out across one hundred and seventeen(117) countries world wide. These 117 stores globally employ more than 1.7 million staff members which range from cleaners to cashiers to cooks.
The implementation of a universal idea made the company become one of the biggest fast-food brands. The strategy of bold business approach employed by Kroc led to the success of the company in the global market (Reiman2013). With globalization as their top concern, the business strategies needed to be altered. Currently, McDonald’s Corporation has established several branches worldwide. Over 121 countries provide the services with an approximate of over 30,000 restaurants running globally (Mirabile 2007).
1 . The world 's largest submarine fort shop - more than 40,000 stores in 103 countries In the past 22 years, SUBWAY ®Subway fast food restaurant was "entrepreneur" magazine 16 times as the best franchise opportunities. It is very difficult to create such a record, and the franchisee will benefit from investing in the world 's largest submarine sandwich franchise. 2 . 48 years experience in the experience of the submarine.
McDonalds has been a popular and valuable company for over half a century. McDonald’s was founded on May 15, 1940 in San Bernardino California USA by Richard and Maurice McDonald; Ray Kroc. The company sells fast food product such as hamburgers, chicken, French fries, soft drinks, coffee, milkshakes, salads, desserts, and breakfast. McDonald’s is one of foodservice retailer across 35.000 locations in 100 countries, serving around 50 million customers everyday (McDonalds, 2014). Over four-fifth of the McDonald’s outlets worldwide are possessed and controlled by personal local businessmen and women.
The facts, it is the largest fast food chains in terms of which has total world’s sales serving more than 70 million people around the world in more than 120 countries and it is the biggest fast food retailer conquering markets worldwide. Other than that, McDonald’s traditional menu has been surprisingly successful. People with diverse dining habits have adopted burger and tries whole heartedly. So, very nicely prepared menus for different people have been McDonald biggest strength. Second, the strength McDonald and Hong Kong also is it first open restaurant in Hong Kong.
Therefore, considering this global trend fast food industry is an important industry. An estimated 52.4% of the overall global fast food market is being dominated by American brands. According to Hamisah (2007) the Malaysian fast food industry is dominated by U.S brand companies such as McDonalds, Burger King, Pizza Hut, and Domino and so on. Fast food outlets have been well developed in most of the industrialized countries all over the world. By the year 2007, fast food restaurants represent one of the largest segments of the food industry with over 200,000 restaurants and $120 billion in sales in the U.S alone (Hoovers, 2007).
Nowadays, the company owns more than 100 stores, has opened upon 90 fast food restaurant in Hong Kong, five specialty restaurant and three is specialty on siu mei. In the main land fairwood has 16 stores of fast food restaurant. Until 2015, the company owns total of 130 stores in mainland China and Hong Kong. CSR has been deeply
Freedom of the movement of capital, goods and services. Companies such as McDonalds & Starbucks are world known. McDonalds has 30,000 restaurants in 119 countries. Globalisation has effects on various aspects such as the environment, culture, political systems, economical development, property and on human physical well - being in societies around the globe. pro’s of globalisation?